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Sales Promotion Strategy: How to Build a Promo Plan to Drive Growth

February 9, 2021

Most promo strategies hurt brand perception, profitability, and conversions. This eCommerce sales promotion strategy framework drives long term, sustainable revenue growth.

Sales Promotion Strategy: How to Build a Promo Plan to Drive Growth

February 9, 2021

5 Types of Customers & What Motivates Them [2021 Guide]

April 8, 2021

Online shoppers are not all created equal. Learn what motivates the 5 types of eCommerce customers and what you can do to win their hearts.

Customer Segmentation: The Definitive Guide [2021]

April 6, 2021

This is the complete guide to customer segmentation in 2021. Learn what it is, why it’s important, the different segmentation models, and how to build effective segments.

21 Types of Promotions & How eCommerce Teams Can Use Each

March 29, 2021

Free Template: Sales Promotion Planner What are the best types of promotions to convert online shoppers? If your team has been using a one-size-fits-all sales promotion strategy, you probably can't answer that. And that’s a costly mistake. Using the same

12 Sales Promotion Examples That Convert

March 18, 2021

Free Template: Sales Promotion Planner A brand’s sales promotion strategy is like a well-choreographed dance. All its moving parts should work in perfect synchronization with their market and niche to find the right promotion, for the right customer, at the

Average Order Value: The Advanced Guide

March 16, 2021

Bonus Material: Exclusive AOV Industry Benchmarks Report

B2B eCommerce Platforms Compared [2021 Guide]

March 11, 2021

Free training: How to Convert First-Time Visitors into Loyal Customers eCommerce sales reached $3.53 trillion in 2019. And in 2020, sales grew 40%, surpassing the 16% growth projected[*], driven by an increase in online shopping in response to COVID-19.  From