June 13, 2019
June 13, 2019
You’d never let imposters walk into your store and entice your customers to shop at the competition, but that’s exactly what’s happening on your eCommerce site. It’s called Customer Journey Hijacking, and it’s poaching your customers.
June 6, 2019
Ann Summers was shocked to find out that 20% of their site visitors were being hijacked by invasive ads. Watch Senior Optimisation Manager Andy Cole reveal how they took action and increased their conversion rate by 2% by preventing Customer Journey Hijacking in our recent webinar.
June 4, 2019
What’s the quickest way to learn all about Israeli startups currently transforming eCommerce? Namogoo has launched the Israel eCommerce Innovation Virtual Summit. Join live webinars from June 24-27 bringing together cutting-edge technologies and top global retail brands in one interactive online forum.
May 30, 2019
Did Memorial Day 2019 promotions deliver gains for online retailers? We dove into our data to reveal which product verticals saw the largest increases in eCommerce orders and conversion rates.
May 1, 2019
When Build.com discovered Customer Journey Hijacking was cutting directly into their revenue, they took action. Senior Director of Technology Patrick Berry recently led a webinar on how solving this hidden problem had significantly lifted their conversion rate.
April 23, 2019
April 23, 2019
Close your eyes and picture the ideal customer for your ecommerce business. Do you have a sense of what they look like? How old are they? What do they do for a living? What are their interests and hobbies? You’re
April 17, 2019
April 17, 2019
Quality data is critical for digital commerce executives looking to optimize their 2019 results. Find out how Customer Journey Hijacking impacted eCommerce businesses in your vertical in our newly-published benchmark report.
March 28, 2019
March 28, 2019
Remember that Seinfeld episode where Jerry and Elaine are trying to rent a car, and the agent tells them he doesn’t have the car that Jerry reserved? “See, you know how to take the reservation,” Jerry says to the agent,
March 18, 2019
Think a CSP can prevent browser extensions from injecting code that shows up on your site? Here’s a step-by-step walkthrough of how a Chrome extension can bypass a CSP and compromise your online customer experience.
March 17, 2019
March 17, 2019
eCommerce is big business. Goliathes like Amazon and Alibaba have made it official. However, while eCommerce has solidified itself as a big brand playground, B2B eCommerce is still a wild frontier. Recently, Amazon has made initial probings into the B2B
March 13, 2019
March 13, 2019
“The sea, once it casts its spell, holds one in its net of wonder forever”, said world-famous sea explorer Jacques Cousteau. Inspired by his forays into the oceans, Microsoft’s Azure Data Explorer has codenamed its data analytics service “Kusto”, which efficiently facilitates explorations into the sea of Big Data…
March 11, 2019
March 11, 2019
With stronger site security standards like HTTPS, why do invasive ads continue to show up on eCommerce sites? Hint: Location, location, location. Here’s why HTTPS can’t stop Customer Journey Hijacking from disrupting your customers.
February 27, 2019
February 27, 2019
They say the grass is always greener on the other side of the fence, but when it comes to eCommerce customers, that’s not necessarily true. Studies show that retaining your existing customers costs five times less than acquiring new ones.
February 21, 2019
February 21, 2019
Can a Content Security Policy (CSP) prevent Customer Journey Hijacking? Here are 5 limitations identified with a CSP, how it is bypassed by client-side injected ads, and how this impacts eCommerce businesses.
February 20, 2019
February 20, 2019
It’s always a bit of a head-scratcher when you find an abandoned shopping cart in a grocery store. It makes you think there must have been some emergency, because who changes their mind midway through a shopping trip and just
February 14, 2019
February 14, 2019
You pivot, filter, compare, repeat, and you’re still not sure if your web pages are working or not. There’s no point in beating your keyboard to a buttony pulp—many marketers struggle to measure engagement with content or product pages. Though
February 13, 2019
February 13, 2019
You can have the most sophisticated system in the world set up to market your product, generate sales leads, entice customers, and close sales—but at the end of the day you’ll have a big stack of orders to label and
February 12, 2019
eTail West 2019 is just around the corner and top online customer experience strategies will take center stage. Join our session with Build.com and find out how fixing one hidden CX problem has increased their revenue.
February 8, 2019
February 8, 2019
We were a proud sponsor of the MITX 2019 Commerce Summit and shed light on how global brands can improve their customer journeys and revenue while taking in best practices from retail thought leaders. Here’s a recap of some of the summit’s top insights.
February 4, 2019
Users connecting to WiFi are vulnerable to many risks. But what happens when these infected users visit an eCommerce store? Here’s how WiFi routers are hijacked and how this impacts user experience and eCommerce sales.
January 31, 2019
January 31, 2019
We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an unidentifiable brown box in the mail a few days later. They expect an end-to-end shopping “experience” and this is where
January 28, 2019
2018 was an incredible year for the Namogoo family, filled with growth, important milestones, and achievements. While our teams both in Boston and Israel have been focused on continuing this momentum into 2019 and taking our company to yet a
January 23, 2019
It’s not just about tracking it’s about attribution. Being able to see all your marketing channel performance in one place is the first necessary step.
January 14, 2019
Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads. Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways,
January 2, 2019
January 2, 2019
Service with a smile may not work in the eCommerce world, but providing a positive customer experience is still essential. Customer experience is a term used to categorize and describe the experience a customer receives while interacting with a business’s
November 29, 2018
November 29, 2018
While a decade ago websites were stacking up content and media like a buffet, the focus has now shifted to becoming leaner and faster. Performance metrics have taken center stage.
November 28, 2018
We dove into our Cyber Monday and Black Friday consumer data to reveal each day’s top traffic and conversion metrics, and see which day made the largest impact for online businesses.
November 9, 2018
User experience (UX) is the name of the game today. Every millisecond counts on publishing and eCommerce sites. This is where the “Real User Monitoring (RUM) vs Synthetic Monitoring (STM)” dilemma begins. All respectable online publishers and eCommerce vendors today
October 30, 2018
October 30, 2018
Halloween came early for many corporate giants in 2018. On All Saints’ Eve, we are going to break down the top 3 hacks of the year created by 3rd party script vulnerabilities and loopholes. Multiple sources have confirmed that Magecart
October 25, 2018
October 25, 2018
Online publishers and eCommerce vendors today have to create the perfect user experience (UX) to keep their clients engaged at all times. This feat is unachievable without impeccable page load times and performance metrics. Fast page load speeds are at
October 16, 2018
Online businesses leave no stone unturned in their holiday season optimization efforts. But data shows retailers will lose billions in revenue during the 2018 peak season due to invasive injected ads.
October 11, 2018
Online subscription models are becoming the default option for digital publishers looking to monetize their content in a sustainable and predictable way. What’s driving this change?
October 4, 2018
Leading ecommerce fraud prevention company Signifyd and Namogoo have partnered to increase revenue for retailers by protecting their customer from fraud and Customer Journey Hijacking.
September 5, 2018
From your lips to our dashboard! Our revamped Customer Hijacking Prevention dashboard is live with new and deeper insights and enhanced user experienced.
August 15, 2018
August 15, 2018
Apache and Nginx are the two most popular open source web servers that are powering the internet today. Both have their own unique characteristics. But which one is best for you?
August 9, 2018
August 9, 2018
Our “GDPR Webinar Series” took flight in late June. If you missed out on our first installment, the “30 Days After The GDPR Webinar: What Have We Learned and What’s Next?”, we have you covered with the video recording and
July 27, 2018
How did retailers fare during the Prime Day 2018 shopping period? Our data team looks at consumer data insights to see the impact on traffic, conversions and other key eCommerce metrics.
July 19, 2018
Click and collect is fast becoming a top priority for retailers. Here’s why it helps online brands gain a competitive edge and four ways to deliver it successfully.
July 15, 2018
Like relationships, customer journeys don’t end at checkout: Here are key post-sales touchpoints online retailers should prioritize to improve customer loyalty and retention.
July 10, 2018
July 10, 2018
Online publishers are drowning in performance metrics. Unfortunately, digesting these huge chunks of data and translating them to business insights can be challenging. Is the Application Performance Index (Apdex) really helping solve this problem?
July 5, 2018
Want to get an intimate understanding of your mobile customers, their needs, wants and expectations? We looked at customer data and eCommerce executive insights to highlight key mobile optimization priorities throughout the sales funnel.
June 28, 2018
What are the best ways to optimize your checkout process? We asked online shoppers and interviewed industry executives to find out.
June 25, 2018
We are glad to announce the launch of our “The GDPR Webinars” series. The first installment will be the “30 Days After the GDPR Deadline – What Have We Learned and What’s Next?” webinar. Sign up now.
June 22, 2018
Every brand has a unique opportunity to create a customer-centric brand story that sets them apart. Here’s how some online retailers are getting this right.
June 14, 2018
Fake Adblock extensions netted over 20 million installs in the Chrome web store. But what appears to be a problem for consumers is actually a rather costly one for eCommerce businesses.
June 6, 2018
Some eCommerce KPIs matter more than others when it comes to determining the clear winner of your A/B test, but which one is king? We examine which metric best helps you measure the impact on your business.
June 5, 2018
Optimal customer engagement requires immaculate data analysis. This message is ringing loud and clear in the Digital Media cosmos. Enter Data Management Platforms (DMPs).
June 4, 2018
Cool news indeed! Namogoo has been named a 2018 Gartner Cool Vendor in Digital Commerce for our innovation and impact in eCommerce.
May 31, 2018
May 31, 2018
Last week was one to remember for Namogoo as we were proud to take home a 2018 MITX award and the Atlas Award.
May 24, 2018
May 24, 2018
The European Union (EU) General Data Protection Regulation (GDPR) is now a reality. The scope of these regulations, effective May 25, are proving to be overwhelming for more and more businesses across the globe. Get your GDPR checklist now!
May 17, 2018
May 17, 2018
Our new ebook, “A Publisher’s Guide to GDPR Compliance”, will help online publishers understand the actions they need to take to comply with the GDPR.
May 16, 2018
What are the top eCommerce needs, frustrations and deal breakers of today’s consumers? We asked 1,300 online shoppers to find out this and much more in our newly released survey report.
May 11, 2018
In our recent eBook eCommerce executives shared insights and strategies on one of their top challenges today — building a successful omnichannel strategy.
May 1, 2018
May 1, 2018
We’re very excited to share that we’ve raised $15 million in our Series B round! CEO & co-founder Chemi Katz reflects on Namogoo’s journey so far and our plans for the future.
April 26, 2018
Social proof has become an incredibly powerful growth hacking force for eCommerce. Here are 4 simple strategies you can use to increase conversions and customer retention.
April 25, 2018
April 25, 2018
AdTech stacks are gaining significant traction amongst online publishers today. However, understanding the hidden costs of these third party services has become extremely crucial. Here’s why.
April 18, 2018
Cryptocurrency mining malware is a real and growing threat and it could be messing with your eCommerce customer experience. Here’s how your business can stop it.
April 12, 2018
April 12, 2018
As the old saying goes, “The only constant is change.” Heraclitus, the notorious Greek philosopher, might have been on to something back in the day. Internet technologies have evolved exponentially over the last three decades. The modern website is now
March 29, 2018
March 29, 2018
Your online brand strategy is key to your success both short and long-term. Implement these 5 strategies to strengthen your brand awareness and build a loyal customer base.
March 8, 2018
There are many strategies eCommerce teams invest in to optimize conversions, but there’s one major factor impacting them all that has flown under the industry’s radar until now.
February 22, 2018
How can you optimize your customer journey to meet their evolving needs? eCommerce executives from top global brands share best practices on this and more in our new eBook.
February 15, 2018
February 15, 2018
Google Chrome’s ad blocker and Namogoo are preventing two very different kinds of ads for users and businesses. Here’s why.
January 11, 2018
January 11, 2018
Bringing the personal touch of the offline experience to your online customers is key to earning brand loyalty. Here are three ways you can personalize their journey.
January 1, 2018
Which days produced the most traffic and conversions this holiday season? We analyzed billions of web sessions to find out.
December 6, 2017
December 6, 2017
Our data reveals business impacts, peak times and other trends that emerged from Black Friday and Cyber Monday.
November 15, 2017
November 15, 2017
Metrics such as RPV and AOV are key to assessing success for online retailers. But invasive disruptions to the customer experience damage customer loyalty more than meets the eye and cut into their long-term bottom line.
October 26, 2017
October 26, 2017
How can you tell if a browser extension is more trouble than it’s worth? Follow these 3 practical tips to protect yourself from downloading a malicious extension.
October 25, 2017
October 25, 2017
While technically the holidays are still two months away, they represent a crucial portion of retail merchant sales.
August 10, 2017
Websites are at risk of having the most valuable customers lured away by offers of similar products.
July 27, 2017
Even the most tech savvy customers are vulnerable to malicious adware, as it is frequently delivered during their everyday activities.
June 12, 2017
Two overarching themes became clear at IRCE: growth and efficiency.
December 3, 2016
December 3, 2016
With the holiday season upon us, we wanted to share some interesting findings from the period November 24 – 28, 2016, including Black Friday and Cyber Monday.
July 4, 2016
For Namogoo, AngularJS offers a significant advantage and enabled us to build a stable, beautiful and high performance web app, and continue to expand it and add new capabilities.
June 28, 2016
June 28, 2016
When we started developing Namogoo’s code, we wanted to keep it light, minimal, ascetic, open, fast, yet powerful and effective. To achieve these goals, we decided to adopt some of the main principles of Spartan Programming.
June 23, 2016
If you’ll probe OS’ family tree, you’ll find an often forgotten kinship.
June 21, 2016
June 21, 2016
Affiliate marketing is no newcomer and has been at the top three most affective customer acquisition strategies for quite some time.
February 9, 2016
February 9, 2016
One of the industries facing a growing number of cyber-threats is online dating. Tinder, Match.com and PlentyofFish all faced assaults in 2015.
February 4, 2016
February 4, 2016
For publishers targeting children, the impact of digital malware can be devastating. Product and video ads are particularly enticing for children and can lure them away from protected sites.
December 21, 2015
December 21, 2015
Customer Journey Hijacking has been playing “peekaboo” with enterprises in the last couple of years. For most enterprise businesses, client-side injected malware is completely invisible.
December 1, 2015
December 1, 2015
As we all celebrated Thanksgiving, with our families and friends, it was also a time to celebrate us as Namogoo. We have only been around for a relatively short while, but we work hard on making a true impact on enterprise cyber security.
November 18, 2015
November 18, 2015
Good news, Internet retailers – This holiday season is expected to be the biggest ever. But there’s an invisible Grinch looking to steal a chunk of retailers’ revenue.
October 14, 2015
October 14, 2015
85 percent of US consumers have banked online in the past 30 days according to Nielsen. 10 percent of consumers are using their mobile devices to pay bills, either directly or through their bank.
September 7, 2015
September 7, 2015
Customer Journey Hijacking is like a thief walking into your front door while you’re standing guard at the back and its impact is potentially devastating.
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