Why Fake Ad Blockers Are Just The Tip of The Iceberg For Online Consumers & Businesses

June 14, 2018

Fake Adblock extensions netted over 20 million installs in the Chrome web store. But what appears to be a problem for consumers is actually a rather costly one for eCommerce businesses.

Are You Using the Right eCommerce Metric for Your Tests?

June 6, 2018

Some eCommerce KPIs matter more than others when it comes to determining the clear winner of your A/B test, but which one is king? We examine which metric best helps you measure the impact on your business.

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Top 10 Data Management Platforms for Online Publishers

June 5, 2018

Optimal customer engagement requires immaculate data analysis. This message is ringing loud and clear in the Digital Media cosmos. Enter Data Management Platforms (DMPs).

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Gartner Names Namogoo 2018 Cool Vendor in Digital Commerce

June 4, 2018

Cool news indeed! Namogoo has been named a 2018 Gartner Cool Vendor in Digital Commerce for our innovation and impact in eCommerce.

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Namogoo Wins 2018 MITX & Atlas Awards

May 31, 2018

Last week was one to remember for Namogoo as we were proud to take home a 2018 MITX award and the Atlas Award.

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The Ultimate GDPR Compliance Checklist

May 24, 2018

The European Union (EU) General Data Protection Regulation (GDPR) is now a reality. The scope of these regulations, effective May 25, are proving to be overwhelming for more and more businesses across the globe. Get your GDPR checklist now!

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eBook: A Publisher’s Guide to GDPR Compliance

May 17, 2018

Our new ebook, “A Publisher’s Guide to GDPR Compliance”, will help online publishers understand the actions they need to take to comply with the GDPR.

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1,300 Consumers Reveal Their Top eCommerce Needs & Deal Breakers

May 16, 2018

What are the top eCommerce needs, frustrations and deal breakers of today’s consumers? We asked 1,300 online shoppers to find out this and much more in our newly released survey report.

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Catching Up With Your Customers: Omnichannel Insights from eCommerce Leaders

May 11, 2018

In our recent eBook eCommerce executives shared insights and strategies on one of their top challenges today — building a successful omnichannel strategy.

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Excited for the Journey Ahead – Announcing Our $15 Million Series B Round

May 1, 2018

We’re very excited to share that we’ve raised  $15 million in our Series B round! CEO & co-founder Chemi Katz reflects on Namogoo’s journey so far and our plans for the future.

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eCommerce Growth Hacks: 4 Simple Social Proof Tactics to Boost Your Revenue

April 26, 2018

Social proof has become an incredibly powerful growth hacking force for eCommerce. Here are 4 simple strategies you can use to increase conversions and customer retention.

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The Hidden Costs of Your Third Party Services

April 25, 2018

AdTech stacks are gaining significant traction amongst online publishers today. However, understanding the hidden costs of these third party services has become extremely crucial. Here’s why.

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How to Stop Cryptojacking From Hurting Your Online Customer Experience

April 18, 2018

Cryptocurrency mining malware is a real and growing threat and it could be messing with your eCommerce customer experience. Here’s how your business can stop it.

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The Impact of Third Party Code Changes on Your Website

April 12, 2018

As the old saying goes, “The only constant is change.” Heraclitus, the notorious Greek philosopher, might have been on to something back in the day. Internet technologies have evolved exponentially over the last three decades. The modern website is now

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5 Strategies for Building Your Brand Online

March 29, 2018

Your online brand strategy is key to your success both short and long-term. Implement these 5 strategies to strengthen your brand awareness and build a loyal customer base.

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Here’s the One eCommerce Conversion Tip You’ve Probably Never Heard Of

March 8, 2018

There are many strategies eCommerce teams invest in to optimize conversions, but there’s one major factor impacting them all that has flown under the industry’s radar until now.

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The Customer Journey 360°: Nine eCommerce Executives Share Best Practices

February 22, 2018

How can you optimize your customer journey to meet their evolving needs? eCommerce executives from top global brands share best practices on this and more in our new eBook.

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Google Chrome’s Ad Blocker Vs. Customer Journey Hijacking Prevention: What You Need to Know

February 15, 2018

Google Chrome’s ad blocker and Namogoo are preventing two very different kinds of ads for users and businesses. Here’s why.

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3 Ways to Get Personal with Your Online Customers

January 11, 2018

Bringing the personal touch of the offline experience to your online customers is key to earning brand loyalty. Here are three ways you can personalize their journey.

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The Most Wonderful Time of the Year? eCommerce Data Highlights for the 2017 Holiday Season

January 1, 2018

Which days produced the most traffic and conversions this holiday season? We analyzed billions of web sessions to find out.

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How Did Consumers React to Black Friday and Cyber Monday? Here’s What Our Data Reveals

December 6, 2017

Our data reveals business impacts, peak times and other trends that emerged from Black Friday and Cyber Monday.

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Get prepared for the 2017 Holiday Season: How to ensure your site data isn’t being skewed by bots

October 25, 2017

While technically the holidays are still two months away, they represent a crucial portion of retail merchant sales.

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That can’t be right: Why do infected users outperform clean users in most KPIs?

August 10, 2017

Websites are at risk of having the most valuable customers lured away by offers of similar products.

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Why your current security solutions are leaving your online customer journey vulnerable to ad injections

July 27, 2017

Even the most tech savvy customers are vulnerable to malicious adware, as it is frequently delivered during their everyday activities.

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Cyber Week results from Client Side Threats point of view

December 3, 2016

With the holiday season upon us, we wanted to share some interesting findings from the period November 24 – 28, 2016, including Black Friday and Cyber Monday.

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AngularJS: Six Tips and Tricks from Namogoo’s Playground

July 4, 2016

For Namogoo, AngularJS offers a significant advantage and enabled us to build a stable, beautiful and high performance web app, and continue to expand it and add new capabilities.

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When Namogoo Conquered Sparta

June 28, 2016

When we started developing Namogoo’s code, we wanted to keep it light, minimal, ascetic, open, fast, yet powerful and effective. To achieve these goals, we decided to adopt some of the main principles of Spartan Programming.

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Who is Hijacking Your Affiliate Marketing?

June 21, 2016

Affiliate marketing is no newcomer and has been at the top three most affective customer acquisition strategies for quite some time.

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With Valentines Day approaching, dating sites are soft targets for cyber-attacks

February 9, 2016

One of the industries facing a growing number of cyber-threats is online dating. Tinder, and PlentyofFish all faced assaults in 2015.

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The New Invisible Malware that Threatens Kids Online

February 4, 2016

For publishers targeting children, the impact of CSIM can be devastating. Product and video ads are particularly enticing for children and can lure them away from protected sites.

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Malware Peekaboo: It’s a Short Road to Become Infected

December 21, 2015

Client-side injected malware has been playing “peekaboo” with enterprises in the last couple of years. For most enterprise businesses, client-side injected malware is completely invisible.

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The Periodic Table of Cyber Security

December 1, 2015

As we all celebrated Thanksgiving, with our families and friends, it was also a time to celebrate us as Namogoo. We have only been around for a relatively short while, but we work hard on making a true impact on enterprise cyber security.

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The Malware That Stole Christmas

November 18, 2015

Good news, Internet retailers – This holiday season is expected to be the biggest ever. The National Retail Federation is forecasting over $105 billion in online sales this year, with increases greater than we’ve seen in the past 10 years.

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The Invisible Threat Banks Should Know Of

October 14, 2015

85 percent of US consumers have banked online in the past 30 days according to Nielsen. 10 percent of consumers are using their mobile devices to pay bills, either directly or through their bank.

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Re-thinking Enterprise Security: Outside-In

September 7, 2015

Client-side injected malware is like a thief walking into your front door while you’re standing guard at the back and its impact is potentially devastating.

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