"Outside-in" by Namogoo

Digital Malware is costing retailers tens of millions of dollars in lost revenue every year. To help retailers recover this revenue, Namogoo today announced that it has hired Avi Mileguir as its Vice President of Sales. Mileguir will lead the company’s new Boston sales headquarters and continue its momentum in the ecommerce ecosystem.

Report: Up to 25 Percent of E-Commerce Sessions Hijacked by Digital Malware Namogoo Q3 Benchmark Measures Impact of Client-Side Digital Malware on the E-Commerce Market BOSTON – August 14, 2017 – Digital Malware is costing retailers tens of millions of dollars in lost revenue every year. To bring attention to this issue, Namogoo today released […]

At Namogoo, we believe that the best way to prove the value of our solution is to show it. With every prospective customer, we run a 30-day “Proof of Value” (POV) to prove that our technology is both easy to implement, and ROI positive.

The POV applies an A/B test to the visitor population in which Digital Malware has been detected. Group A, the control group, are left to their own devices, while Namogoo blocks the digital malware for group B. Throughout the thirty days, we measure the difference of several KPIs, including conversion, cart abandonment, and retention.

In every POV we run, two things will almost always happen:

1. Visitor sessions in which infection is detected will outperform “clean” sessions on several KPIs, regardless of whether the infection is blocked or not.
2. Visitor sessions in which Namogoo blocks infection, will further outperform sessions in which infection is detected but not blocked. We consistently see an improvement of 15-25% for conversion rates, and 20-30% in checkout abandonment rate in the blocked population when compared to the monitored population of infected users.

Surprised? A lot of our customers are because there is a tendency to reverse cause and effect. It’s not that infected users are more likely to convert; rather, people who are more likely to convert are more susceptible to infection.

BOSTON – August 1, 2017 – Namogoo today announced that it has raised $8 million in a Series A round led by GreatPoint Ventures with Blumberg Capital and Inimiti Capital also participating in the round. The funds will primarily be used to open the company’s U.S. headquarters in Boston and to accelerate growth in the U.S. market through product development and marketing. Ashok Krishnamurthi, managing partner at GreatPoint Ventures, and David Blumberg, founder and managing partner at Blumberg Capital, will join Namogoo’s Board of Directors. Namogoo has expanded its advisory board with the additions of Roy Rubin, founder of Magento, and Guy Schory, former senior executive at eBay and PayPal. This brings the company’s total funding to $14 million.

Cisco’s recently released 2017 Annual Cybersecurity Report shows that 75% of organizations are affected by malicious adware – generating revenue for the adware creators by “stealing” it from the legitimate website through unauthorized pop-up banners and injected competitive product ads.

Because this adware sits on the client-side, server-side solutions are completely ineffective in protecting companies’ online customer journeys from being “hijacked” (on average, we find that 10-20% of a company’s website visitors are infected). Enterprises are losing tens of millions of dollars a year to these bad actors.

I spent much of last week on the exhibit floor at IRCE17 (the annual Internet Retailer Conference + Exhibition) in Chicago, which allowed me a lot of opportunity to talk to both conference attendees and exhibiting vendors. Two overarching themes become clear: growth and efficiency.

With the holiday season upon us, we wanted to share some interesting findings from the period November 24 – 28, 2016, including Black Friday and Cyber Monday. The below findings are based on analysis of data from a number of our ecommerce clients. CYBER WEEK: PEAK IN DIGITAL MALWARE A 36% increase in the overall […]

Angular JS is a structural framework for dynamic web apps. It simplifies both the development and the testing by providing a framework for client-side Model–View–Controller (MVC) and Model–View–ViewModel (MVVM) architectures. For Namogoo, Angular JS offers a significant advantage and enabled us to build a stable, beautiful and high performance web app, and continue to expand […]

When we started developing Namogoo’s code, a while back, one of the most important goals we set to ourselves was to keep it light, minimal, ascetic, open, fast, yet powerful and effective. This goal was critical for the mission we set out to do. To achieve these goals, we decided to adopt some of the […]

Android and iOS are often imagined as two arena boxers, each in its own corner, with nothing in common. Yet, if you’ll probe OS’ family tree, you’ll find an often forgotten kinship. It turns out their creators faced similar challenges, and both turned their heads to the same direction. We all know Android is built […]