Affiliate marketing has become a cornerstone of any eCommerce digital marketing strategy
However, not everything is rainbows and sunshine in the land of affiliates.
US affiliate marketing spending is expected to top 8.2 billion dollars by 2022.
What Is Affiliate Tracking Software?
Affiliate tracking software is a tool that helps brands and affiliate marketers accurately track and manage affiliate marketing campaigns.
In the past, most affiliates operated a simple product review website with informative articles and affiliate links. However, YouTube vloggers, Instagram influencers, podcasters, and OTT video producers are becoming powerful affiliates capable of driving significant traffic from several sources.
This is good news for affiliates, retailers, and, ultimately, the consumer, too, because it enables brands and consumers to connect on multiple platforms, including video and social media sites where consumers spend hours a day.
There is a drawback; however— it makes the visitor journey all but impossible to track. With 16% of online orders coming from affiliates, it creates a massive tracking and attribution issue that is quickly becoming the most significant concern affiliates and retailers face in 2021 and beyond.
To successfully take advantage of affiliate marketing, eCommerce retailers need a reliable and affordable way to track conversions and attribute them to the correct channel.
Here are the affiliate tracking tools most successful in helping eCommerce make sense of this attribution nightmare.
Top 10 Affiliate Tracking Tools
1. Post Affiliate Pro
Post Affiliate Pro is a globally recognized, end-to-end affiliate tracking platform. It’s intuitive, fast, and delivers access to a detailed Merchant dashboard where affiliates can manage their promotions and see their sales.
This comprehensive platform also powers affiliate marketing automation. It has consistently received glowing reviews from its happy users. You can expect Post Affiliate Pro to tick all your boxes, especially compared to other solutions at a similar cost.
“At first I was pleased to find a flat monthly fee, so I signed up for the free trial,” a client explains.
“My setup experience was positive, but it was their customer support that really turned me into a fan. The product quality combined with the affordable pricing and exceptional service is the reason I have been a loyal customer for nearly five years.”
Strengths: Advanced Features, High Visibility, Good Integration
Weaknesses: Complicated Interface, Mediocre Support, Pricey
AnyTrack.io combines ease of use and tracking complexity all in a single line of code. Integrations with Google Analytics and Facebook Pixel are differentiators not currently seen in other platforms.
This platform currently features over 50 integrations with affiliate networks and ad networks. Their approach focuses on continuous development, and their road map shows a commitment to adding more integrations and features at a fast pace.
“AnyTrack solution has been such a game-changer for us. Whereas there are technical limitations with Google tracking offline conversions, AnyTrack has solved them with a beautiful and eloquent solution, that was super easy to implement and has already, over just the last few months been paying off significantly for us.”
Weaknesses: Basic reporting (Although made up for by how well data is integrated into Google Analytics)