eCommerce Shipping Software Compared [2021 Guide]

February 13, 2021
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You can have the most sophisticated system in the world set up to market your product, generate sales leads, entice your target customers, and close sales—but at the end of the day you’ll have a big stack of orders to label and ship.

Your eCommerce software solutions shouldn’t end once the transaction is finalized.

You need shipping software that can help you get those orders labeled and out the door, along with features that support your business and an affordable price point.

Bonus material: The 3-Stage Sales Promotion Strategy Blueprint for Top Retailers, by Namogoo & Microsoft.

Different companies have different shipping needs, so there’s no single eCommerce shipping software solution that’s objectively better than the others.

We’ve put together a list of ten shipping software platform options, along with key information to help you choose which one might be right for your business.

Comparison Criteria for eCommerce Shipping Solutions 

The impressive growth of eCommerce over the past few years has made operations easier, with the emergence of dozens of solution providers to meet every logistics and operations need.

That includes shipping solutions.

There are dozens of reputable software available for every type of eCommerce brand, so you need comparison criteria upon which to evaluate the options. Here’s what to consider:

  1. Integration – You need your shipping software to integrate easily with your eCommerce platform so the two can communicate and manage inventory seamlessly.
  2. Functionality – Does the software you’re considering do everything you need it to do to meet the unique demands of your company?
  3. Reporting – Your shipping software needs to report on the data and analytics you require to monitor, track, and course-correct to keep things running smoothly.
  4. Customer Support – It takes time to learn any new software, and issues are inevitable. Look for a shipping solution with an excellent, responsive customer service team.
  5. Pricing – From pay-as-you-go and tiered monthly pricing models, consider the pricing of any solution you’re considering. There’s no average; there are comprehensive logistics and operations platforms with enterprise pricing, more basic solutions suitable for smaller businesses, and everything in between. Consider your budget.

The following are the top eCommerce shipping programs.

Top 10 eCommerce Shipping Software Solutions of 2021

Every company has unique needs, and choosing a flexible shipping platform to meet those needs is an important piece of the eCommerce operations puzzle.

#1. ShippingEasy 
#2. Shippo
#3. Sellbrite
#4. Refund Geeks
#5. ShipStation
#6. Ordoro
#7. Shopify Shipping
#8. Veeqo
#9. MetaPack
#10. Freightview

#1. ShippingEasy

ShippingEasy lives up to its name by providing a user-friendly, web-based shipping solution that’s perfect for small to medium-sized businesses. Automated labeling and tracking is included, and they offer comprehensive onboarding and support.

If you like saving money, substantial USPS discounts are included. For convenience, ShippingEasy integrates with most major eCommerce platforms. The dashboard includes shortcuts to various reporting options.

ShippingEasy’s users tend to be pretty enthusiastic about the platform. One reviewer raves,“I love that all of my online stores can all go to one location. I like that it can manage my inventory and sync it with my stores. I like that I can create a favorite shipping method and package options, and quickly ship with those settings with the click of a button.”

Pros: Affordable pricing, excellent customer service and support, intuitive dashboards, USPS discounts.

Cons: No continuous or regular syncing with eCommerce platform; some missing and problematic integrations.

Pricing: Free if you ship 50 or fewer orders per month, with pricing tiers ranging from $29 per month for a maximum of 500 monthly orders; to $149 for the unlimited enterprise plan

Integrations: Most major eCommerce platforms

#2. Shippo

Easy to set up and use, Shippo offers the features and functionality most small businesses are looking for in a web-based shipping platform.

Shippo offers discounts with USPS and DHL, as well as discounted insurance rates. It also syncs and integrates well with other eCommerce platforms.

On the downside, Shippo’s built-in reporting features are still in beta, and their automatic label printing tools will sometimes have issues when package size varies. Their ticket-based online support can be frustrating at times, and some customers find Shippo’s lack of advanced features to be a limiting factor. As one reviewer put it, “It can also be lacking in features/information at times, but 9/10 times the information is there; it just needs a little digging to uncover.”

Pros: Excellent pricing model, USPS and DHL discounts, discounted insurance.

Cons: Basic reporting, issues with variable packaging sizes, some frustrating online support, basic features.

Pricing: Pay-as-you-go pricing model. This allows merchants who ship up to 200 orders per month to opt out of monthly fees, and pay only five cents plus postage for every order shipped. Higher-volume merchants will have to subscribe to their Professional plan, which caps out at $125 per month for up to 5,000 shipments.

Integrations: Most major eCommerce platforms

#3. Sellbrite

Primarily an inventory management platform, Sellbrite is designed for small to medium-sized companies. It covers orders, products, channel analytics, and inventory. While shipping management is not a primary feature of Sellbrite, it does offer integration with ShipStation and Amazon.

Sellbrite lacks some basic features you’ll find in most shipping-specific platforms, like automated bulk label printing. Some customers report that it has been slow to integrate with some marketplaces. This reviewer was satisfied: “Sellbrite is constantly improving, inventing and integrating features to allow sellers to do what is most important to us…selling!”

Pros: Inventory management capability, cloud-based web platform, excellent customer service, and customizable reporting.

Cons: Lacks some features, missing integrations,

Pricing: Pricing ranges from $49 to $399 per month

Integrations: Most major eCommerce platforms.

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