If you work in eCommerce, this is the season to take a look back at the past year, learn from it as much as you can, and apply those lessons to your plans for the new year. It’s not just a matter of new year’s resolutions or general business planning – it’s also about evaluating what worked especially well during the recent holiday shopping season, what surprising challenges you faced during the year’s peak sales period, and what notable trends in consumer behavior were apparent.
To help with the process of drawing data-backed conclusions about the holiday shopping season and setting goals and expectations for 2020, this week we teamed up with Microsoft to offer an informative webinar for eCommerce professionals. For those who couldn’t participate in the webinar in real time, we recorded it and posted it on our website.
This online session brought together the expertise of Mike Lynskey, Industry Lead – Retail at Microsoft, and Adam Segal, Director of Customer Solution Consulting here at Namogoo. In the first part of the webinar, Adam explored the key findings from our recently released 2019 Holiday Shopping Season eCommerce Report – the result of our analysis of more than 2.5 billion online shopping sessions within the U.S. and Europe. Then, Mike shared both his key takeaways from the recent NRF 2020 conference and the first-hand knowledge he’s gained by helping retailers navigate the evolving world of eCommerce.
You can view a video of the webinar at any time.
In it, you will learn:
- The top trends identified by Namogoo’s 2019 Holiday Shopping Season eCommerce Report – including shifts in general eCommerce KPIs, the use of mobile devices to make online purchases, the prevalence of Customer Journey Hijacking, and more.
- The most important lessons for retailers to take away from NRF 2020.
- How retailers can use eCommerce to boost their profits year-round.
- Useful eCommerce strategies for getting ahead of the competition in 2020.
Ready to find out what lessons about eCommerce in 2020 your company can learn from Microsoft, Namogoo, and the vast amount of data we collected and analyzed over the course of the holiday shopping season? View the full webinar today.