12 eCommerce Influencers You Must Follow in 2022 and Beyond

January 19, 2022
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eCommerce is showing no signs of slowing down. With an influx of resources, it can feel overwhelming to pinpoint information that’s actually useful for your brand. One of the best ways to stay on top of the latest industry trends, breaking news, and reliable information, is by following influencers. These passionate voices hold great value in keeping you up-to-date on everything eCommerce related you need to know, as well as hitting you with some much needed motivation and inspiration.

We scanned the eCommerce landscape and rounded up 12 impressive digital gurus to follow for their knowledge on eCommerce and online marketing. By following them, you’ll gain access to a wealth of resources such as videos, ebooks, podcasts, blogs, websites, online courses, and keynote speaking sessions. 

Grab some popcorn, throw your feet up, and get ready to be inspired. 

Follow Gretta

“People buy emotionally and justify it rationally. Sell feelings, not things.”

Serial Entrepreneur and Social Media Influencer. Founder, Hey Influencers. 

At 31, Gretta van Riel is one of Australia’s top young serial entrepreneurs, having built 5 multi-million dollar enterprises in 5 years from scratch. This includes SkinnyMe Tea, The 5th, The Drop Bottle, and Hey Influencers. 

Gretta is a Course Instructor of “Start & Scale Your Online Store” with Foundr, an online course that teaches you how to start lean and get profitable fast, selling products in an online store. She teaches her 6-Step Framework she used to build several multi-million dollar eCommerce stores. Follow Gretta to learn anything and everything about starting an eCommerce brand, marketing, and working with social media influencers.

Follow GaryVee

No matter what you do — no matter what industry you’re in, no matter what product you sell, you are in the media business.”

Chairman, VaynerX, CEO, VaynerMedia, serial entrepreneur and investor, and 5-Time NYT Bestselling Author. 

Gary Vaynerchuk, AKA, “GaryVee,” has been in the eCommerce world since — wait for it — 1996, and is considered to be one of the leading global minds. He wears many hats: serial entrepreneur, investor, CEO, and social media wizard. With millions of social media followers hanging onto his every word, he’s always been a mover and a shaker. After graduating college, he turned his father’s liquor business into the first eCommerce platform in the industry and took its trade from $3M p/a to $60M. If you’re looking for motivation to pursue your passion, GaryVee delivers the goods. 

Follow Neil

“Don’t optimize for conversions, optimize for revenue.”

Co-Founder at Neil Patel Digital and New York Times bestselling author. Recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. 

As a marketing powerhouse and top web influencer, Neil grows companies through innovative digital strategies. He’s helped brands such as Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow via marketing. Follow Neil to be inspired by anything digital marketing and eCommerce related. 

Follow Ricardo:

Knowing your customer and understanding what insights your customer data can show you has become a foundational requirement for retailers.

Director Partner Marketing for Retail & CPG at Microsoft

Ricardo leverages nearly twenty years of tech and retail industry experience in his work as a marketing and digital transformation specialist. He recently founded Retail Razor, a media and advisory platform that advises retail tech organizations of all sizes with their go-to-market, brand strategy, and integrated marketing. Ricardo was named as a top 100 global retail industry influencer by RETHINK and is a Top 10 social media influencer at the annual NRF Big Show. Tune into Ricardo’s Retail Razor Show podcast for insights, advice, and discussions related to marketing strategy, store transformation, and omnichannel customer experiences.

Follow Connor 

“Build a team of people around you who excel where you don’t.”

Founder of OutsourceSchool. Founder & Prior CMO of FreeeUp. Digital Marketer. Author. Investor.

A seasoned Amazon seller, eCommerce expert, and outsourcing guru, Connor is passionate about building profitable businesses that address specific customer needs within the eCommerce world. Starting out of his college dorm room, he spent 4 years working with his business partners building an eCommerce business selling on With the venture, he’s sold over $25 million online, has worked with over 1,000 suppliers, and managed over 500,000 products. If you’re looking to scale your eCommerce business, it’s pretty clear why you need to follow Connor. 

Follow Steve

“You can win customers amid disruption.” 

Keynote Speaker. Bestselling Author of “Remarkable Retail.” Strategic Advisor. Senior Forbes Contributor. Podcast Host.

Steve Dennis, strategic advisor, consultant, keynote speaker, and author focused on retail growth and innovation over the last 30 years, has been named a top global retail influencer by multiple organizations worldwide. He regularly shares his thoughts on the future of shopping as a Forbes Senior Contributor and also hosts his own “Remarkable Retail” podcast. His best-selling book – “Remarkable Retail: How to Win & Keep Customers in the Age of Disruption,” has just been released in a completely revised and expanded 2nd edition. Steve has worked with dozens of retail, consumer, luxury, and social impact brands to inspire and design their retail journey of success. Follow Steve if you’re looking for high-level strategic advice. 

Follow Melissa

Now, it’s really about leaning into the right experiences when it comes to retail. What are consumers going to prioritize?”

Founder, Lionesque Group. Principal and Shareholder in global architecture firm MG2. Author of The Pop-Up Paradigm: Building Human Connections in a Digital Age. LinkedIn Top Voices. 

Continually pushing the boundaries of experiential retail, Melissa Gonzalez is an award-winning innovator, seasoned visionary, and brand storyteller.

As founder and CEO of Lion’esque, Melissa focuses on transformative retail experiences such as engaging pop-up stores and revolving brick-and-mortar spaces. Gonzalez has an extensive client list including department store chain, Nordstrom, sportswear giant, Puma, and consignment platform, The RealReal. She has built a solid reputation in the retail industry as a go-to expert, featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD, and on Cheddar and CBS News. Follow her, OK? 

Follow Steve

“2 Billion people shop online every day. Sell $100 of your product to 0.05% of them and you’ve made a million dollars.”

Founder At

Steve Chou is a highly recognized influencer and speaker in the eCommerce space and has taught thousands of students how to profitably sell physical products online. Steve runs his own annual eCommerce conference, Sellers Summit, where top minds come together to discuss the latest strategies and tactics for growing online stores. He has implemented everything he teaches in his own store and blogs about his success and failures on Follow Steve if you want to learn how to kill it in online retail.

Follow Neha 

“What Obsess does is we take this standard interface and convert it into something that’s really visual and contextual and more suited to the brand and suited to the category.”

Founder & CEO, Obsess.  

Neha’s company, Obsess, is an experiential eCommerce platform that enables brands and retailers to serve highly engaging virtual stores on their websites. Given the disruption the pandemic had on the eCommerce landscape, Obsess has seen rapid growth over the last year. Some of their clients have seen up to a 70% higher conversion for customers who are going through the virtual store versus those who are going to the normal eCommerce for a particular collection. Watch this space because we think Neha is going to continue to rock it in online retail. 

Follow Amy

“The energy of your business is directly tied to your email list.”

CEO, Podcast: Online Marketing Made Easy. Creator: Digital Course Academy & List Builders Society. 

Amy helps entrepreneurs build businesses online. Her areas of expertise include how to start and grow an email list, how to create digital courses, and how to promote and sell courses online using webinars. Amy’s specialty is getting into the online trenches with her clients. She has helped hundreds and thousands of online business owners generate more profits and to make sense of the online marketing space, implement strategies that actually get results, and turn that side hustle into a business that lasts. Her podcasts are a must-listen! 

Follow Andrew

“My top growth hack is to master a single customer acquisition channel before you move on to another.”

eCommerce entrepreneur and founder of eCommerceFuel, the vetted Community for 7-Figure Plus Store Owners. 

Andrew founded eCommerceFuel nearly ten years ago. It’s an amazing private community where eCommerce store owners can help each other grow their stores and build closer connections via an online forum, at meetups and annual conferences. After dabbling in the investment banking world, Andrew decided he’d had enough, decided to quit and start his first eCommerce business. He’s sold numerous eCommerce stores over the years, which have collectively amassed millions of dollars, and he has additional experience bootstrapping stores, seven-figure business exits, and SEO community building. Follow Andrew for top eCommerce growth hacks. 

Follow Noah

“Every decision you make requires taking on a certain level of risk.”

Chief Sumo at 

Noah’s LinkedIn bio tells it like it is – he likes to make things and eat tacos, and his specialties are happiness and the web. Noah’s an expert and serial entrepreneur who helps other entrepreneurs crush it. A former Intel employee and number 30 to join Facebook, he’s currently the co-founder of Chief Sumo at and If learning from an 8-figure founder on how to start a business, grow a business, and improve your marketing sounds interesting to you, follow Noah on ALL his channels right now

So, what are you waiting for?

Start following these power houses to get inspired and take your business to the next level. 

Following an influencer you love that you don’t see on the list? Are you a forward thinking influencer with stellar content to share? Reach out to us, we’d love to connect!