Our consumer session data shows that hijacked visitors are more active online and therefore more frequently download free software, extensions, and apps that are bundled with ad injection software. When blocking ad injections for hijacked visitors in the office supplies industry, we can see that the recovered segment (those who were hijacked) convert a third more when compared to the unaffected segment (those who were not targeted by ad injections). Before diving into your industry, here’s a high-level view of hijacking rates across industries in 2020:
THE IMPACT ON OFFICE SUPPLIES
With the shift of retailers to online channels, the growth of online shopping has been steady year over year. But the impact of COVID-19 has accelerated eCommerce traffic and sales in 2020 even more, in record-breaking fashion. Having to adjust to this new reality, online competitors are more competitive than ever. Thus, improving the customer experience online, and preventing disruptions that hurt conversions and revenue, is even more important.
To give you a full view of the scale and impact of Customer Journey Hijacking, this report will break down hijacking rates and the impact on conversion for office supplies retailers in 2020 to date.
TOTAL 2020 HIJACKING RATE FOR THE INDUSTRY
Let’s zoom in on the scale of Customer Journey Hijacking in the office supplies industry. In 2020, our consumer session data for clients worldwide shows that 16.33% of all visitor sessions to office supplies retail sites are exposed to unauthorized ad injections.
OVERALL HIJACKING RATES VS. FASHION & APPAREL IN NOTABLE MARKETS IN NORTH AMERICA & EUROPE
Looking at hijacking rates specifically in notable European and North American markets, we can see that approximately than 1 in 6 visitors are subjected to unauthorized ad injections when visiting an office supplies retail site:
2020 Hijacking Rates by Country
(notable European and North American markets)
HOW DO THESE HIJACKING RATES COMPARE TO OTHER INDUSTRIES?
Here’s how the percentage of hijacked visitors in the office supplies industry compares to other industries in 2020. Even though the office supplies industry has a lowest hijacking rate compared to other industries, it is still relatively high.
Hijacking Rates by Site Section
HIJACKING RATES COMPARED ACROSS DEVICES
Our data shows that hijacked visitors have higher shopping intent and therefore have higher conversion rates and lower checkout abandonment rates. Here’s how they compare per device: