Digital Content Strategist

Herzliya, Israel · Full-time

Ever been shopping online and felt that you were misled to another site? Have you ever felt that your personal information was misused or shared without your consent? The Namogoo platform gives back control of the customers’ journey by uncovering and preventing all the hidden factors interacting with e-commerce visitors and ensuring their experience is exactly as they intended. Namogoo is trusted by more than 100 leading brands, including Asics, Argos, Samsonite, Office Depot, and Teva to provide a safe and healthy journey for their millions of customers.

 

Namogoo has been announced by Dun & Bradstreet as the Best Israeli Startup to Work For in 2019!


Namogoo is hiring an experienced Digital Content Strategist to develop Namogoo’s digital and content marketing strategy and create a highly personalized and engaging digital content journey for our enterprise prospects, throughout the buying cycle.

The Digital Content Strategist will play a critical role in our demand generation efforts by building and implementing inbound and outbound marketing campaigns, a clear content strategy through multiple marketing channels and working closely with sales and business development.

About You

  • Strong understanding of B2B marketing, demand generation, content production and B2B marketing/sales funnels.
  • You have experience building a rich content/editorial calendar that attracts a qualified audience (blog posts, whitepapers, ebooks, reports, videos infographics, etc.)
  • Deep understanding of account based marketing and its strategies including relationship management, marketing automation and campaign driven marketing approaches.
  • Strong understanding of and ability to integrate key marketing technologies into day to-day job responsibilities including, but not limited to outbound sales platforms, CRM, Marketing Automation, analytics.
  • Knowledge of Hubspot.
  • Strong English language skills, both written and verbal
  • Bachelor’s Degree in Marketing, Communications or related field required
  • 5+ years digital marketing/advertising experience managing performance-based paid social, search, display and ABM campaigns in a global B2B environment.

What You'll Do

  • Create and manage the digital content strategy for Namogoo's products.
  • Manage and promote an editorial calendar of innovative content, video and marketing assets that align with the customer journey, sales buying stages, and support the go-to market plan.
  • Manage a holistic , highly segmented and personalized content strategy, translating our relevant customer personas into themes and topics.
  • Work with the creative department in the strategy and development of creative assets needed for digital programs.
  • Work in close partnership with sales and BDR, you will work cross-functionally to drive alignment around an agreed-upon, account-specific strategy, and will then own the creation and execution of these cross-channel journeys.
  • Work with outsource agencies for the management, planning, execution and optimization of all of Namogoo’s digital channels inclusive of organic social, SEM, SEO, display/re-targeting advertising, and demand-gen and nurture campaigns.
  • Manage weekly and monthly reporting and analysis of digital marketing activities focusing on core KPI’s, goals, results and recommended next steps.
  • Ensure all content is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, video.

Our Culture

Since the company was founded in 2014, we have established good relationships with customers from all over the world and realized a win-win result. Our company and all the staff are committed to providing better value and services to fulfill the needs of each and every customer. We persist in the  value of “Collaboration, Excellence, Trust and Passion” and “Customer First” all the time. That is our momentum of going forward and the key to success. When it comes to our success, it is all about people, people, people! 

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