Namogoo and Signifyd Partner to Remove Friction from the eCommerce Buying Journey
- David Abbou
- October 4, 2018
- 4 min read
Namogoo is thrilled to announce our new strategic partnership with Signifyd, a global disruptive leader in fraud protection for eCommerce businesses.
Both Namogoo and Signifyd have introduced pioneering technology within the eCommerce space.
Combining Signifyd’s fraud protection and Namogoo’s Customer Hijacking Prevention platform significantly reduces the friction consumers face when buying online. Equally important, these two technologies solve two major issues impacting online retailers’ bottom lines, leaving them free to focus on building their sales and increasing their revenue.
For its part, Signifyd’s Guaranteed Fraud Protection combines big data, machine learning, and domain expertise to enable online retailers to provide a friction-free buying experience for its 10,000 customers globally. Signifyd’s 100% financial guarantee against approved orders that later turn out to be fraudulent means that retailers can operate online without the fear of fraud or the worry of falsely declining legitimate orders that appear to be fraudulent. This gives merchants the security and confidence to accept more orders, while eliminating manual order reviews. The model’s machine learning capabilities also mean that online merchants can instantly scale up to capitalize on peak shopping periods with their spikes in orders.
By discovering — and solving — the previously unknown problem of Customer Journey Hijacking for online retailers, Namogoo’s disruptive Customer Hijacking Prevention platform allows businesses to keep their intended online customer experience safe from unauthorized ads injected into consumer browsers that disrupt customers throughout their journey and divert them to competitor sites and promotions. Analyzing hundreds of millions of web sessions daily from the server all the way to the consumer’s browser, Namogoo’s solution detects and blocks invasive injected ads from running. Leading online retailers worldwide rely on Namogoo to preserve a distraction-free customer experience and improve conversions and other critical sales funnel KPIs.
“We’re very pleased to be partnering with Signifyd and their groundbreaking Guaranteed Fraud Protection solution,” says Tal Rotman Director Business Development & Partnerships at Namogoo. “Signifyd and Namogoo have pioneered two unique solutions that protect the online buying experience for online customers and enhance retailers’ bottom lines.”
What happens when two disruptive innovations synergize in the same space? A tripartite win that delivers value far greater than the sum of its parts.
This new partnership will reap rewards not only for Namogoo and Signifyd, but bring the benefits of both innovations to our respective retail business clients as well.
In partnering with Namogoo, Signifyd’s customers gain a unique solution that removes the growing problem of consumer-side ad injections from interrupting their online customers. This gives Signifyd’s merchant customers a new and significant way to improve the buying experience for their customers, resulting in an immediate conversion rate uplift, and consistently translating into greater online revenue.
This also positions Signifyd as a trusted advisor to its clients, capable of introducing truly disruptive technologies that profoundly impact their business metrics.
“We’re excited to be working with a tech provider that shares our passion for removing friction from the ecommerce buying experience,” said Skye Spear, Signifyd’s head of sales and partnerships. “We see this partnership with Namogoo as another way to help online retailers offer consumers the kind of customer experience they deserve, while also protecting merchants from fraud and website hijacking.”
This partnership increases Namogoo’s market reach and allows us to introduce our pioneering Customer Hijacking Prevention solution to more leading online brands worldwide.
Namogoo’s Partner Program is Growing: Join the Exciting Online Journey
Namogoo is actively building its Partner Program and looking to add a select group of agencies, solution integrators, and technology partners. For online businesses, our growing ecosystem of partners protects the buyer journey and conversion flow they’ve designed to optimize their sales funnel performance and grow revenue.