Namogoo and Contentsquare Partner to Enhance the Journey for the Most Valuable eCommerce Customers
- The Namogoo Team
- November 10, 2020
- 3 min read
Namogoo and Contentsquare are thrilled to announce a new partnership.
This partnership brings together Contentsquare’s customer behavior insights which enable online enterprises to remove barriers and friction from the customer experience, with Namogoo’s patented ability to remove one of the largest sources of friction for online retailers worldwide: Customer Journey Hijacking.
Impacting 15-25% of all eCommerce site visitors, Customer Journey Hijacking exposes visitors to unauthorized ad injections, diverting them to competing offers. When these ads are removed and these visits recovered, this population converts between 2-3X higher than the rest of the visitor population. This enables customers using Contentsquare to optimize engagement with this highly valuable segment, and maximize ROI for these customers across their sales funnel, remarketing, social and other online touchpoints.
“Joint Namogoo and Contentsquare customers can eliminate injected competitor ads for their top-converting customers while being able to gain even deeper intel into this audience by pinpoint the key behaviors influencing their intent to purchase. This partnership enables superior digital customer experiences and powers business results for leading retail brands worldwide” says Tal Rotman, VP of Global Alliances and Partnerships, Namogoo.
Moreover, Namogoo’s unique real-time tracking of consumer-side behavior across its vast data network that analyzes 350M unique visitors a month, combined with Contentsquare’s unique metrics and granular insights, puts a spotlight on the most valuable customers, for optimizing their experiences and translating opportunities into increased engagement, conversion, and retention.
“The addition of Namogoo to our partner program will help brands remove distractions along the user journey, for an enhanced customer experience and greater retention. Our integration enables brands to detect segments of visitors protected by Namogoo’s technology, allowing teams to drive more ROI from high-value segments and to improve the experience for all,” says Laura Michon, Head of ISV, Technology Partners, Contentsquare
Contentsquare empowers brands to build better digital experiences. Our experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv and Tokyo. Today, it helps more than 700 enterprises in 26 countries deliver better digital experiences for their customers. Visit contentsquare.com to find out more.
Namogoo protects the customer journey for online enterprises, powering superior digital experiences and business results. A company dedicated to solving issues surrounding Customer Journey Hijacking, Namogoo’s consumer-side platform prevents unauthorized ad injections from hijacking online customers to competitors. Leading online brands rely on Namogoo’s solutions to gain control over their online customer experience and consistently improve business results. Namogoo has been recognized as a Gartner Cool Vendor for creating a new space in the digital ecosystem and has been ranked by Dun & Bradstreet in the top 3 Israeli startups to work for in both 2019 and 2020.