Monetization

Performance Testing: Real User Monitoring (RUM) vs Synthetic Monitoring (STM)

November 9, 2018

User experience (UX) is the name of the game today. Every millisecond counts on publishing and eCommerce sites. This is where the “Real User Monitoring (RUM) vs Synthetic Monitoring (STM)” dilemma begins. All respectable online publishers and eCommerce vendors today

Building Subscriptions for Digital Publishers: Insights From 20 Experts

October 11, 2018

Online subscription models are becoming the default option for digital publishers looking to monetize their content in a sustainable and predictable way. What’s driving this change?

Apache vs Nginx – Clash of the Titans

August 15, 2018

Apache and Nginx are the two most popular open source web servers that are powering the internet today. Both have their own unique characteristics. But which one is best for you?

Top 10 Data Management Platforms for Online Publishers

June 5, 2018

Optimal customer engagement requires immaculate data analysis. This message is ringing loud and clear in the Digital Media cosmos. Enter Data Management Platforms (DMPs).

The Hidden Costs of Your Third Party Services

April 25, 2018

AdTech stacks are gaining significant traction amongst online publishers today. However, understanding the hidden costs of these third party services has become extremely crucial. Here’s why.

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