Digital Experience

Need For Speed: Top 10 Web Performance Metrics You Must Monitor

November 29, 2018

While a decade ago websites were stacking up content and media like a buffet, the focus has now shifted to becoming leaner and faster. Performance metrics have taken center stage.

Performance Testing: Real User Monitoring (RUM) vs Synthetic Monitoring (STM)

November 9, 2018

User experience (UX) is the name of the game today. Every millisecond counts on publishing and eCommerce sites. This is where the “Real User Monitoring (RUM) vs Synthetic Monitoring (STM)” dilemma begins. All respectable online publishers and eCommerce vendors today

Top 3 Spookiest Data Breaches of 2018

October 30, 2018

Halloween came early for many corporate giants in 2018. On All Saints’ Eve, we are going to break down the top 3 hacks of the year created by 3rd party script vulnerabilities and loopholes. Multiple sources have confirmed that Magecart

The Connection Between Page Load Speeds and User Experience

October 25, 2018

Online publishers and eCommerce vendors today have to create the perfect user experience (UX) to keep their clients engaged at all times. This feat is unachievable without impeccable page load times and performance metrics. Fast page load speeds are at

Apache vs Nginx – Clash of the Titans

August 15, 2018

Apache and Nginx are the two most popular open source web servers that are powering the internet today. Both have their own unique characteristics. But which one is best for you?

The Ugly Truth About Apdex Score

July 10, 2018

Online publishers are drowning in performance metrics. Unfortunately, digesting these huge chunks of data and translating them to business insights can be challenging. Is the Application Performance Index (Apdex) really helping solve this problem?

Top 10 Data Management Platforms for Online Publishers

June 5, 2018

Optimal customer engagement requires immaculate data analysis. This message is ringing loud and clear in the Digital Media cosmos. Enter Data Management Platforms (DMPs).

The Hidden Costs of Your Third Party Services

April 25, 2018

AdTech stacks are gaining significant traction amongst online publishers today. However, understanding the hidden costs of these third party services has become extremely crucial. Here’s why.

The Impact of Third Party Code Changes on Your Website

April 12, 2018

As the old saying goes, “The only constant is change.” Heraclitus, the notorious Greek philosopher, might have been on to something back in the day. Internet technologies have evolved exponentially over the last three decades. The modern website is now

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