Personally identifiable information (PII)

Monitoring Third-Party Services: A Critical Step for Online Retailers

February 6, 2020

As eCommerce sales climb, retailers’ websites are growing more dependent on third-party services. That creates blind spots that can put these companies at risk.

Understanding Cookies: What Every Business Should Know [Infographic]

January 15, 2020

With privacy laws like the GDPR and CCPA increasingly cracking down, today’s companies need to understand how cookies work and why they can create legal risk.

Could Your Website Be Leaking Sensitive Data?

December 16, 2019

If your website is like 92% of companies’ websites, it’s leaking sensitive data – putting you at legal risk. Here’s what you should know about data leakage

How to Price an eCommerce Subscription Service?

April 23, 2019

Close your eyes and picture the ideal customer for your ecommerce business. Do you have a sense of what they look like? How old are they? What do they do for a living? What are their interests and hobbies? You’re

9 Secret Ingredients to a Great Customer Experience Strategy

January 2, 2019

Service with a smile may not work in the eCommerce world, but providing a positive customer experience is still essential. Customer experience is a term used to categorize and describe the experience a customer receives while interacting with a business’s

Top 10 Data Management Platforms for Online Publishers

June 5, 2018

Optimal customer engagement requires immaculate data analysis. This message is ringing loud and clear in the Digital Media cosmos. Enter Data Management Platforms (DMPs).