Online Customer Behavior

Psychographic Segmentation in 2021: Definition, Benefits, & Types

April 28, 2021

Bonus Guide: 5 Types of Customers & What Motivates Them

Customer Purchase Intention: Definition, Why (+ How) to Measure & Convert

April 12, 2021

Understanding customer purchase intention — and how to measure & use it — is one of the most powerful tools for influencing customer behavior. This article will go over everything you need to know about customer intent.

5 Types of Customers & What Motivates Them [2021 Guide]

April 8, 2021

Online shoppers are not all created equal. Learn what motivates the 5 types of eCommerce customers and what you can do to win their hearts.

Customer Segmentation: The Definitive Guide [2021]

April 6, 2021

This is the complete guide to customer segmentation in 2021. Learn what it is, why it’s important, the different segmentation models, and how to build effective segments.

4th of July Marketing & Shopping Trends [2021 Guide]

March 7, 2021

What can eCommerce teams learn from last Independence Day to plan profitable 4th of July promotions that will boost conversion and customer loyalty? Our data-packed 4th of July guide is here to help you plan for success ahead of time.

9 Advanced Behavioral Segmentation Examples to 10x Growth & Conversions

March 1, 2021

These behavioral segmentation examples have reduced shopping cart abandonment by 228% and improved conversion rates by 111%, while also protecting (and improving) average order value.

Behavioral Segmentation: Using Data to Craft the Perfect Customer Experience

February 22, 2021

Behavioral segmentation: what it is, why it needs to be part of your marketing segmentation plan, and how to use it to fuel eCommerce growth.

Valentine’s Day Exclusive: The Disruptions That Let Competitors Flirt With Your Customers

February 18, 2021

With overall spending predicted to rise this Valentine’s Day, how did online shoppers decide to express their love under lockdown? Which industries saw an increase in sales this year compared to last; and which factors pushed loyal customers into the open arms of competitors?

Q&A with DXL Group: Today, Omnichannel Retail Is All About Innovation

February 9, 2021

In the post-COVID-19 world, innovation in online retail is becoming a necessity. In this interview, Ujjwal Dhoot, Chief Marketing Officer at Destination XL Group reveals how retailers can prepare for the future.

The Psychology of Discounts: 8 Research-Backed Strategies to Use in 2021

February 8, 2021

According to the psychology of discounts, certain pricing strategies motivate people to buy while others actually ruin your chances of conversion. And if you don't know the fundamentals of pricing psychology, you may be doing more of the latter instead

[New Report] How Did the 2020 Holiday Season Affect eCommerce?

January 27, 2021

With the 2020 holiday shopping season in the rearview mirror, online retailers now have an opportunity to take stock of what was a truly unprecedented season for eCommerce. Now that many companies have had time to process their year-end data,

The Newest Addition to Namogoo’s Platform: Intent-Based Promotions

January 19, 2021

Every customer journey deserves to reach its destination. Our platform keeps your customer journeys flowing by removing hesitation and automatically delivers what’s needed to drive the journey forward. We call it Digital Journey Continuity.