Upwork Increases Website Conversions with Namogoo’s Customer Journey Hijacking Prevention Software
January 30, 2018
World’s Largest Freelancing Website Improves the User Experience by Blocking Unauthorized Ads
BOSTON – January 30, 2018 – Namogoo, a company that helps online businesses prevent Customer Journey Hijacking, today announced that it has added Upwork, the world’s largest freelancing website, to its growing roster of top-tier brands using its software platform. Upwork is using Namogoo to improve the online experience for its users by blocking the variety of unauthorized ads previously impacting 20 percent of its visitors.
Upwork provides a new way for businesses and freelancers to connect, making it fast, simple and cost-effective to find, hire, work with and pay the best professionals anywhere, any time. While the company’s marketing team constantly strives to improve the customer journey for site visitors, the growing impact of Online Journey Hijacking was luring visitors away by injecting unauthorized ads into customer browsers.
“After learning about the impact that Online Journey Hijacking had on site performance, we knew we had to find a solution,” said Rich Pearson, SVP Marketing at Upwork. “The A/B tests we ran on infected versus uninfected sessions were eye-opening; you don’t see many tests that move the needle as much as Namogoo.”
Upwork has implemented Namogoo in production, blocking unwanted ads from being served to the 20 percent of sessions that were currently being infected. By working with Namogoo, Upwork experienced a 49 percent increase in registration conversion rates, a 29 percent increase in first job post rates and a 25 percent increase in first payment rates (based on infected users).
“Upwork has done a phenomenal job building a world-class marketplace experience and, now with the Namogoo Journey Hijacking prevention platform, its customers can experience the site as intended. Upwork is joining many other market-leading brands across a variety of verticals that are already taking action with Namogoo to protect against Online Journey Hijacking,” said Chemi Katz, co-founder and CEO of Namogoo. “We are committed to educating online businesses about this growing problem and helping them optimize the online customer journey, increase conversions and win back stolen revenue.”
To learn more about how Upwork is using Namogoo to protect its online customer journey and win back stolen revenue, download the full case study.