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Namogoo named in Forrester’s Tech Tide™ Report

June 28, 2021
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The last few months have been an exciting time for us here at Namogoo. We kicked the year off by expanding our product offerings, adding our first-of-its-kind Intent-Based Promotions to accompany Customer Hijacking Prevention in our Digital Journey Continuity Platform.

If you haven’t yet heard, we also underwent a rebrand and redesign to better reflect our vision and goals.

 Today, however, is exciting for a different reason. As part of the hard work we’ve done to create the first Digital Journey Continuity Platform, we’re honored to be acknowledged in the recent report, The Forrester Tech Tide™: AI and Analytics For Retail, Q2 2021, by Forrester, one of the world’s leading research firms.

“This Forrester Tech Tide report analyzes the maturity and business value of the most commonly implemented or discussed technology categories that support AI and analytics for retail. Digital business professionals should read this report to shape their firm’s investment approach to these technologies”

Namogoo is recognized as a “Digital Experience Optimization” vendor. Digital experience optimization vendors use richer data integration and more sophisticated pages, outputs, and renderings. They are categorized as having high business value and maturity, meaning they deliver faster value in terms of sales, profits, or engagement with enterprise customers and employees and in real, repeatable use cases.

“In contrast to some of the original recommendation solutions, these solutions are personalization engines on steroids. Today’s solutions continue to leverage more data from more sources and deploy them in more outputs than traditional standalone recommendation engines”

As personalization and data become more and more central to retail success, this report is essentially a roadmap for those in different corners of the industry for exploring not only the AI and analytical practices they should be employing, but also for exploring the varying business value and maturity levels of technologies available on the market.

 eCommerce may have seemed like the obvious application for AI and analytics, but this report looks into possibilities for brick-and-mortar businesses as well. After an examination of products available to retailers, Forrester determines where retailers should be channelling their resources: where they should maintain, invest, experiment and divest4. In a very competitive market, this report serves as a valuable guide for retailers when determining the optimal software to implement for their business in order to best compete in this exciting new age of online retail.

Get a complimentary copy of the report here.

Author
Einat Etzioni

Einat Etzioni is the customer-obsessed CMO of Namogoo. She is passionate about the role marketing plays in a company’s success. She also enjoys cooking, reality shows, and dancing.

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