Namogoo Named a Company to Watch in 2018 by ‘Built in Boston’
January 18, 2018
Built in Boston Believes Namogoo Will Have a Significant Impact on Tech in 2018
Boston – January 18, 2018 – Namogoo, a company that helps online businesses prevent Online Journey Hijacking, today announced it has been named to Built in Boston’s ‘50 Boston Startups to Watch in 2018’ list. With an eye toward new funding, innovation and top talent, Built In Boston has carefully selected 50 companies they believe will make a big impact in the tech community over the next 12 months.
With its U.S. headquarters in Boston’s historic Leather District, Namogoo is pioneering the market of Customer Hijacking Prevention by offering the only technology platform designed to identify and block unauthorized product ads that appear on top online retail sites. Using tactics such as banner ads, pop-ups, and in-text redirection, these unauthorized ads distract the customer from the intended online experience, effectively hijacking the customer to complete their transaction on a competing website.
Namogoo detects and blocks invasive content spread across ecommerce sites, thereby protecting the brand, as well as the customer journey. Some of the world’s largest ecommerce retailers are working with Namogoo to prevent Online Journey Hijacking, preserve the customer experience, retain lost revenue and optimize their online business performance.
“We are honored to be recognized as a top startup to watch in the greater Boston area,” said Chemi Katz, CEO and co-founder of Namogoo. “In 2017, we made a lot of progress, adding many brands to our customer portfolio. We’re looking forward to an exciting 2018 and becoming a key player in the online ecosystem.”
The company’s Boston team has closed several strategic Fortune 500 accounts, and Namogoo has plans to hire as many as 70 employees over the next year.