Namogoo Named a 2018 Gartner Cool Vendor in Digital Commerce
June 4, 2018
BOSTON – JUNE 4, 2018 – Namogoo, a company that enables online businesses to deliver a distraction-free customer journey, today announced it has been named a May 2018 Cool Vendor in Digital Commerce in a recent report by Gartner, Inc. The report analyzes five emerging vendors in the Digital Commerce space “that deliver measurable business outcomes, deploy solutions quickly or optimize the customer experience.”
Namogoo is the only company to identify and solve a major problem impacting the world’s largest online businesses: Online Journey Hijacking. This newly identified threat occurs during individual browser sessions where online shoppers are exposed to unauthorized, injected ads that directly disrupt the customer experience by displaying pop-ups and banner ads for similar products to what the consumer was shopping for – often luring them away to competing sites.
The unauthorized ads appear on an eCommerce site and occur away from the business’s servers as they are driven by digital malware in user browsers or devices. To block this activity, Namogoo’s Customer Hijacking Prevention solution uses advanced machine learning to monitor individual website sessions and stop malware from manifesting into malicious ads. This enables the world’s top businesses to ensure their potential customers are not distracted – or diverted to competitor offerings – while shopping on their sites. Online businesses who use Namogoo’s Customer Journey Hijacking Prevention platform consistently report increased sales and conversions by 2-4 percent.