Namogoo Named a 2018 Gartner Cool Vendor in Digital Commerce

June 4, 2018

Namogoo Named a 2018 Gartner Cool Vendor in Digital Commerce

June 4, 2018

Vendors Selected for the Cool Vendor Report are Innovative, Impactful and Intriguing

BOSTON – JUNE 4, 2018  Namogoo, a company that enables online businesses to deliver a distraction-free customer journey, today announced it has been named a May 2018 Cool Vendor in Digital Commerce in a recent report by Gartner, Inc. The report analyzes five emerging vendors in the Digital Commerce space “that deliver measurable business outcomes, deploy solutions quickly or optimize the customer experience.”

Namogoo is the only company to identify and solve a major problem impacting the world’s largest online businesses: Online Journey Hijacking. This newly identified threat occurs during individual browser sessions where online shoppers are exposed to unauthorized, injected ads that directly disrupt the customer experience by displaying pop-ups and banner ads for similar products to what the consumer was shopping for – often luring them away to competing sites.

The unauthorized ads appear on an eCommerce site and occur away from the business’s servers as they are driven by digital malware in user browsers or devices. To block this activity, Namogoo’s Customer Hijacking Prevention solution uses advanced machine learning to monitor individual website sessions and stop malware from manifesting into malicious ads. This enables the world’s top businesses to ensure their potential customers are not distracted – or diverted to competitor offerings – while shopping on their sites. Online businesses who use Namogoo’s Customer Journey Hijacking Prevention platform consistently report increased sales and conversions by 2-4 percent.

“It’s truly an honor to be recognized as a Gartner Cool Vendor in Digital Commerce, which we believe validates Namogoo’s unique contribution to the eCommerce industry,” said Chemi Katz, co-founder and CEO of Namogoo. “When we started the company, we set out with the goal of helping online businesses preserve the online customer experience for their customers, and we feel this recognition is a true testament to the hard work our team has delivered to meet this objective.”

Since its founding in 2014, Namogoo has driven continued adoption of its Customer Hijacking Prevention platform and is actively helping over 75 of the world’s top eCommerce brands preserve the online customer experience on their websites. Gartner subscribers and clients can access the report, titled “Cool Vendors in Digital Commerce,” here.

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