Namogoo Launches Digital Insights to Give Online Businesses and Publishers Control Over All 3rd-Party Services Running on their Site
March 19, 2018
Digital Insights Gives Online Executives Full Visibility and Actionable Insights into the Services’ Impact on Performance and Business KPIS
LAS VEGAS – Shoptalk (Booth #3736) – March 19, 2018 – Namogoo, a company that enables online businesses to deliver a distraction-free customer journey, today unveiled Digital Insights, a new product that gives online businesses and publishers full visibility and actionable insights into the impact of 3rd– and 4th-party services on their site performance and business KPIs. Namogoo is demonstrating its Digital Insights solution at this week’s Shoptalk conference in Las Vegas.
From live chat and analytics to ad networks and optimization apps, online businesses rely on an army of 3rd-party services to boost engagement and monetize their sites. While these services provide tremendous value to businesses and their customers, they can also have a devastating impact on site speed and performance and, in some cases, even crash a site. In today’s online environment, speed has direct impact on user engagement, conversions, time on page and other key metrics, so being able to control the impact of these services is critical for online executives.
Namogoo Digital Insights is a cloud-based service that lets online businesses and publishers understand what 3rd– and 4th-party services are running on their site, which of these services inflict the most negative impact on performance and business KPIs, and what services have recently made code changes or updates.
Namogoo’s solution runs on users’ browsers, uncovering the true footprint of sprawling 3rd-party services by mapping their hidden dependencies on 4th– and 5th-party services. Using Machine Learning and statistical correlations, the Digital Insights engine analyzes hundreds of millions of web sessions each week and assesses the impact of 3rd– and 4th-party services on site performance and business KPIs. This allows online businesses to more intelligently manage their 3rd-party vendors and improve performance across all devices.
“As consumers continue to shift their online activity to mobile devices, website speed and page load time become more important than ever. Research has even shown a direct correlation between site speed and conversion rates,” said Chemi Katz, co-founder and CEO of Namogoo. “Namogoo Digital Insights gives online businesses visibility into which services are causing site performance issues and prioritizes remediation so they can take immediate action and increase business KPIs.”
Online businesses can sign up for a free 14-day trial of Digital Insights here.