Online Journey Hijacking: FAQs

How Namogoo wins back stolen revenue from Digital Malware

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FAQ
What is client-side Digital Malware?

Client-side Digital Malware is a wide and rapidly growing but invisible phenomenon that compromises the online customer journey as well as customer privacy and data integrity. This type of Digital Malware bypasses any server-side security solutions and resides on your customers’ devices, out of your control.

Client-side Digital Malware includes unauthorized widgets (product recommendations and deals), ads and spyware scripts that are injected into websites by extensions unintentionally installed on customers’ browsers through downloaded software or through public Wi-Fi networks.

How do customers get infected?

Customers become infected by downloading different kinds of software and browser extensions that may seem legit, but include hidden malware and spyware. Digital Malware affects all browsers, on both desktop and mobile.

How do injections show up on my website?

Injections are unauthorized widgets displaying in your customer’s browser, without your permission with no compensation to your company. The injections are initiated by independent third party services that hijack the web page and place unauthorized ads to get paid for clicks, or other widgets to obtain sensitive information.

What types of client-side Digital Malware are there?

There are various types and forms of client-side Digital Malware, all designed to make your customers think they are part of the online experience you designed.

 

Injected Products – competing product ads may be injected into the product pages as well as other pages. Product ads are designed to lure customers to other destinations resulting in loss of traffic and revenue. In addition, product ads exploit the website’s brand and have a significant impact on conversion rates and the overall customer experience.

 

Injected Ads – injected banner ads and pop-ups promote unauthorized products or content, and can diminish the site’s brand.. Unauthorized injected ads can cause websites to lose traffic as well as create an unpleasant experience for customers, harming retention and trust, and compromising the website’s integrity.

 

Spyware Scripts – a large percentage of Digital Malware is comprised of scripts that are injected into the website and are designed to obtain sensitive, and at times confidential, user information and intelligence on the website’s operations such as pricing and offerings. There are many types of spyware, including false surveys that encourage users to expose sensitive information, and remote-access tools (RATs) that are designed to stall the user while collecting information behind the scenes. Other forms of spyware may steal login credentials, payment methods and even screenshots of data displayed on the screen.

How does client-side Digital Malware affect my business?

15%-30% of your online users are infected with Digital Malware at any given moment, and experience your website differently than you intended. This figure is highly seasonal and may increase by up to 30%-50% during high-traffic periods such as holiday seasons. Digital Malware causes significant loss of traffic and online revenue, and also impacts the website’s integrity, and significantly harms customers’ trust. Client-side Digital Malware hijacks the online journey you designed and hurts conversion rates and your brand.

How does client-side Digital Malware affect my customers?

Once infected with Digital Malware, your customers will experience your site completely differently from the way it was designed. Digital Malware injects unwanted ads, disrupting your customers’ experience, diverting attention and ultimately luring them away. In addition, invisible spyware can compromise your customers’ private and sensitive data.

What is the Namogoo solution?

Namogoo fully and continuously protects your website from the impact of client-side Digital Malware. Namogoo’s servers scan millions of pages daily, identifying various types of injected malware and blocking them in real-time. Namogoo’s advanced learning algorithms monitor client-side injected malware patterns as well as behavioral patterns and continuously adapt security measures to ensure effective protection against zero-day attacks.

Namogoo does not require any additional software download by a website’s customers, preventing ad injections for all website visitors from day one. Namogoo’s solution includes prevention across all devices (both desktop and mobile) and all browsers.

How quickly will Namogoo start working for my website?

Immediately! Namogoo is a zero-effort deployment solution – simply drop a line of code in your website to prevent all of your customers from being affected by client-side Digital malware across your website.

How will my website be affected once adding Namogoo’s code?

Your pages will go back to being clean, safe and distraction-free – exactly as you designed them.
Namogoo’s solution does not affect any other aspect of your website operations and does not affect page load speed.

Which websites does Namogoo support?

Namogoo supports every websites, across all platforms, browsers and devices.

What makes Namogoo different?

Namogoo’s unique technology offers end-to-end zero-integration detection and prevention of client-side Digital Malware injections for your customers. We protect the online journey all the way to the customer’s browser, providing a solution for malware that bypasses your servers. Based on patented machine learning technology Namogoo detects anomalies to prevent zero-day attacks. Namogoo’s system is robust, scalable and fault-tolerant to ensure high performance on monitored pages.

Why don’t I see any ad injections when I browse?

15%-30% of your online users are infected with client-side Digital Malware, but you may not be infected and therefore you will experience the website as intended. However, the significant number of your customers who are infected have a completely different experience.

Can I see how my site looks like to infected visitors?

Absolutely – send us your URL and we will send you a detailed report on your site within 48 hours. Please visit: www.namogoo.com/contact.

How is Namogoo’s solution different from ad blockers?

Ad blockers are installed by customers in order to block legitimate ads that appear on publishers’ websites. They are ineffective against unauthorized injected ads.

Namogoo is different because it prevents customers from seeing unauthorized ads and other forms of malware that are injected without permission. Namogoo does not block any ads or other page components that are legitimate and were designed to be a part of the digital experience.

Protect your customer journey all the way to the browser and win back stolen revenue

By leveraging behavioral pattern detection and Machine Learning, Namogoo detects and blocks client-side Digital Malware in real-time, providing you with detailed reporting on attempted unauthorized activity. Preventing injected product ads, pop-ups and affiliate banners, and protecting the online journey leads directly to higher e-commerce revenue as well as increased customer retention and loyalty.

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