November 12, 2020
November 12, 2020
Singles’ Day has been showing promise outside of China over the past couple of years, but how did it impact eCommerce sales this year? Here’s what our data fresh from yesterday’s 11/11 shopping event reveals.
November 10, 2020
November 10, 2020
Namogoo and Contentsquare announce a new partnership which enables online enterprises to remove barriers and friction from their customer experience and enhance eCommerce business results.
November 2, 2020
November 2, 2020
As online retailers work hard to make the most of a crucial holiday shopping season, their efforts are being undermined by ad injections. We’re going to help brands end 2020 on a high note.
October 21, 2020
October 21, 2020
Did Amazon’s mega Prime Day get the jump on Black Friday and Cyber Monday? Has the competition for eCommerce holiday shoppers already started? We analyzed millions of sessions to find out.
October 19, 2020
October 19, 2020
If you work in eCommerce, then monetizing your traffic is at the heart of your business. But traffic hijackers have built a multi-billion-dollar industry at your expense by displaying competitor ads on your own website.
October 11, 2020
October 11, 2020
First-time shoppers present a major opportunity for eCommerce Retailers – but they’re not the only ones looking to capitalize. Here’s why traffic hijackers target these valuable customers with ad injections and how you can stop them from undermining your short- and long-term KPIs.
September 24, 2020
September 24, 2020
China’s Singles Day is gaining popularity with online shoppers around the world. Here’s how retailers can capitalize by keeping their single customers focused on their promotions and not their competitors’.
September 17, 2020
September 17, 2020
In the COVID-19 era, identifying customer intent online is more important than ever. Digital experts from Kurt Geiger and Fresh share how capturing that intent and prioritizing on lifetime value is helping them optimize their customer journey and increase sales.
September 14, 2020
September 14, 2020
Shopping cart abandonment accounts for a huge loss of potential sales, but understanding its causes and solutions helps online retailers gain back revenue at the business end of the sales funnel.
September 9, 2020
September 9, 2020
With Labor Day behind us, now is the time to look at the weekend’s eCommerce data while preparing for upcoming holiday sales. Here’s a look at our key findings.
August 26, 2020
August 26, 2020
All signs pointing to historic increases in traffic and sales this coming Cyber Week, competition will be at an all-time high. To help eCommerce retailers prepare, we’ve crunched our consumer data to equip you with the insights needed to maximize revenue and retention this holiday season.
August 17, 2020
The boom in first-time online shoppers during COVID-19 has many online brands shifting focus from customer acquisition to lifetime value. Here’s why – and an important factor towards maximizing customer loyalty and retention.
August 13, 2020
Data show the weeks leading up to Labor Day are an especially promising time for office supplies and consumer electronics online retailers. But their customers are increasingly targeted by ad injections.
August 6, 2020
August 6, 2020
Recent trends give us reason to expect online sales to climb this Labor Day. But widespread ad injections threaten to cut into retailers’ holiday revenue.
August 3, 2020
August 3, 2020
For online retailers, eCommerce trends stemming from COVID-19 make conversion rate optimization more important than ever before. Our latest guide can help.
July 23, 2020
Mobly CEO Victor Noda discusses how they’ve increased conversion by preventing Customer Journey Hijacking, strategies and tips for brands during COVID-19, and more.
July 14, 2020
Two things are certain about back to school shopping this year – competition between online stores will be relentless, and only the prepared will retain bargain-hunting shoppers.
July 9, 2020
Since March, we have offered cost-free Customer Hijacking Prevention to help online retailers cope with the COVID-19 fallout. Here’s the impact on their revenue so far.
July 6, 2020
Business is booming for online electronics stores during the coronavirus pandemic. How can these companies make the most of each shopper?
July 1, 2020
For retailers, website optimization is about delivering the best possible experience to get a shopper to make a purchase. Injected ads do the exact opposite.
June 29, 2020
July 4th festivities will be different this year to COVID-19 and social distancing, but Namogoo is proud to be helping American retail brands support their customers in giving them a flawless online shopping journey.
June 25, 2020
In the wake of the COVID-19 outbreak, personal care retailers are seeing major increases in online visits – and in the threat posed by Customer Journey Hijacking.
June 15, 2020
June 15, 2020
Check out how these online retailers ensure that every shopper they attract has a much greater chance of making a purchase.
May 31, 2020
14% of consumers said they have shopped online for the first time as a result of the coronavirus outbreak.
May 28, 2020
Now it is official that COVID-19 has had a massive effect on retailers as consumers replaced the traditional Memorial Day brick and mortar shopping rush with eCommerce.
May 27, 2020
Business is booming for online supermarkets, especially among new shoppers. To help them thrive in a post-COVID-19 world, we gathered valuable consumer insights.
May 19, 2020
Memorial Day gives people a chance to relax and shop, but what many eCommerce stores don’t realize is that they are not alone in this opportunity.
May 14, 2020
Consumers have replaced window shopping with browsing apparel websites.
May 7, 2020
May 7, 2020
A surge of 26.39% in visits to gifts apparel retailing websites leading to Mother’s Day 2020. Protect your revenue from online traffic hijackers.
April 27, 2020
For retailers looking to make it through the COVID-19 outbreak, an omnichannel approach is a good start. But these companies must also address other key challenges.
March 3, 2020
As eCommerce keeps growing, so does the threat injected ads pose to online sales. But many retailers and consumers have yet to realize the scale of the problem.
February 4, 2020
February 4, 2020
Although ad injection is an expensive problem for retailers, it also provides them with a unique opportunity to improve their personalization. Here’s how.
January 23, 2020
With the holiday shopping season behind us, we teamed up with Microsoft to examine the key trends for eCommerce companies to keep in mind in 2020. You can view the video now.
January 16, 2020
How big a splash did the holiday season make on top eCommerce KPIs? Was 2019 the year the mobile conversion finally caught up to desktop? How many shoppers were disrupted by ad injections? Our data report crunched 2.5 billion sessions to find out.
December 19, 2019
December 19, 2019
Customer Journey Hijacking is a major problem for eCommerce websites across the board. But some ad injectors go further than others to avoid getting caught.
December 10, 2019
December 10, 2019
Although this malicious browser extension has been banished from the Chrome Web Store, it continues to plague infected shoppers. Here’s how it works.
December 5, 2019
How did Black Friday and Cyber Monday eCommerce KPIs stack up in 2019? Our client-side data reveals top insights and the hidden findings you can only find here.
July 17, 2019
We’ve long known about injected ads stealing shoppers away from eCommerce websites, but Namogoo’s latest data show these ads are most common near the end of the customer journey.
July 3, 2019
Shopping cart abandonment was not a problem before the rise of eCommerce. So why is it so common among today’s online shoppers, and what can you do about it?
June 13, 2019
June 13, 2019
You’d never let imposters walk into your store and entice your customers to shop at the competition, but that’s exactly what’s happening on your eCommerce site. It’s called Customer Journey Hijacking, and it’s poaching your customers.
June 4, 2019
What’s the quickest way to learn all about Israeli startups currently transforming eCommerce? Namogoo has launched the Israel eCommerce Innovation Virtual Summit. Join live webinars from June 24-27 bringing together cutting-edge technologies and top global retail brands in one interactive online forum.
April 23, 2019
Even those fashion and apparel companies that don’t rely on brick-and-mortar locations must now adapt to changing consumer preferences. These strategies can help.
March 18, 2019
Think a CSP can prevent browser extensions from injecting code that shows up on your site? Here’s a step-by-step walkthrough of how a Chrome extension can bypass a CSP and compromise your online customer experience.
March 17, 2019
March 17, 2019
eCommerce is big business. Goliathes like Amazon and Alibaba have made it official. However, while eCommerce has solidified itself as a big brand playground, B2B eCommerce is still a wild frontier. Recently, Amazon has made initial probings into the B2B
February 13, 2019
February 13, 2019
You can have the most sophisticated system in the world set up to market your product, generate sales leads, entice customers, and close sales—but at the end of the day you’ll have a big stack of orders to label and
January 31, 2019
January 31, 2019
We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an unidentifiable brown box in the mail a few days later. They expect an end-to-end shopping “experience” and this is where
January 23, 2019
It’s not just about tracking it’s about attribution. Being able to see all your marketing channel performance in one place is the first necessary step.
January 14, 2019
Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads. Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways,
November 28, 2018
We dove into our Cyber Monday and Black Friday consumer data to reveal each day’s top traffic and conversion metrics, and see which day made the largest impact for online businesses.
November 9, 2018
User experience (UX) is the name of the game today. Every millisecond counts on publishing and eCommerce sites. This is where the “Real User Monitoring (RUM) vs Synthetic Monitoring (STM)” dilemma begins. All respectable online publishers and eCommerce vendors today
October 11, 2018
Online subscription models are becoming the default option for digital publishers looking to monetize their content in a sustainable and predictable way. What’s driving this change?
October 4, 2018
Leading ecommerce fraud prevention company Signifyd and Namogoo have partnered to increase revenue for retailers by protecting their customer from fraud and Customer Journey Hijacking.
July 5, 2018
Want to get an intimate understanding of your mobile customers, their needs, wants and expectations? We looked at customer data and eCommerce executive insights to highlight key mobile optimization priorities throughout the sales funnel.
June 28, 2018
What are the best ways to optimize your checkout process? We asked online shoppers and interviewed industry executives to find out.
June 22, 2018
Every brand has a unique opportunity to create a customer-centric brand story that sets them apart. Here’s how some online retailers are getting this right.
June 6, 2018
Some eCommerce KPIs matter more than others when it comes to determining the clear winner of your A/B test, but which one is king? We examine which metric best helps you measure the impact on your business.
May 11, 2018
In our recent eBook eCommerce executives shared insights and strategies on one of their top challenges today — building a successful omnichannel strategy.
February 22, 2018
How can you optimize your customer journey to meet their evolving needs? eCommerce executives from top global brands share best practices on this and more in our new eBook.
January 11, 2018
January 11, 2018
Bringing the personal touch of the offline experience to your online customers is key to earning brand loyalty. Here are three ways you can personalize their journey.
August 10, 2017
August 10, 2017
Websites are at risk of having the most valuable customers lured away by offers of similar products.
June 12, 2017
Two overarching themes became clear at IRCE: growth and efficiency.
