eCommerce

Did Singles Day Arrive as the New Big Q4 eCommerce Event?

November 12, 2020

Singles’ Day has been showing promise outside of China over the past couple of years, but how did it impact eCommerce sales this year? Here’s what our data fresh from yesterday’s 11/11 shopping event reveals.

Namogoo and Contentsquare Partner to Enhance the Journey for the Most Valuable eCommerce Customers

November 10, 2020

Namogoo and Contentsquare announce a new partnership which enables online enterprises to remove barriers and friction from their customer experience and enhance eCommerce business results.

Ending 2020 On a High Note

November 2, 2020

As online retailers work hard to make the most of a crucial holiday shopping season, their efforts are being undermined by ad injections. We’re going to help brands end 2020 on a high note.

Amazon Just Kicked Off the 2020 Peak Sales Season

October 21, 2020

Did Amazon’s mega Prime Day get the jump on Black Friday and Cyber Monday? Has the competition for eCommerce holiday shoppers already started? We analyzed millions of sessions to find out.

How Traffic Hijackers Feed off of Your Best eCommerce Visitors

October 19, 2020

If you work in eCommerce, then monetizing your traffic is at the heart of your business. But traffic hijackers have built a multi-billion-dollar industry at your expense by displaying competitor ads on your own website.

Who’s Stealing Your First-Time Online Shoppers?

October 11, 2020

First-time shoppers present a major opportunity for eCommerce Retailers – but they’re not the only ones looking to capitalize. Here’s why traffic hijackers target these valuable customers with ad injections and how you can stop them from undermining your short- and long-term KPIs.

Can Global Ecommerce Cash in on the Singles Day Goldmine?

September 24, 2020

China’s Singles Day is gaining popularity with online shoppers around the world. Here’s how retailers can capitalize by keeping their single customers focused on their promotions and not their competitors’.

The Power of Identifying Customer Intent: eCommerce Lessons from Kurt Geiger & Fresh [Webinar]

September 17, 2020

In the COVID-19 era, identifying customer intent online is more important than ever. Digital experts from Kurt Geiger and Fresh share how capturing that intent and prioritizing on lifetime value is helping them optimize their customer journey and increase sales.

69% of your customers abandon your cart. What can you do?

September 14, 2020

Shopping cart abandonment accounts for a huge loss of potential sales, but understanding its causes and solutions helps online retailers gain back revenue at the business end of the sales funnel.

Exclusive Data: Here’s How This Labor Day Impacted eCommerce

September 9, 2020

With Labor Day behind us, now is the time to look at the weekend’s eCommerce data while preparing for upcoming holiday sales. Here’s a look at our key findings.

Black Friday 2020: Exclusive Insights That Will Help You Increase Conversion Rate by Up to 5%

August 26, 2020

All signs pointing to historic increases in traffic and sales this coming Cyber Week, competition will be at an all-time high. To help eCommerce retailers prepare, we’ve crunched our consumer data to equip you with the insights needed to maximize revenue and retention this holiday season.

Is this the Most Important Secret for Increasing Lifetime Value?

August 17, 2020

The boom in first-time online shoppers during COVID-19 has many online brands shifting focus from customer acquisition to lifetime value. Here’s why – and an important factor towards maximizing customer loyalty and retention.

Sales Trends Reveal Promise for Office Supplies & Electronics on Labor Day

August 13, 2020

Data show the weeks leading up to Labor Day are an especially promising time for office supplies and consumer electronics online retailers. But their customers are increasingly targeted by ad injections.

How Can eCommerce Get More Out of Labor Day Sales?

August 6, 2020

Recent trends give us reason to expect online sales to climb this Labor Day. But widespread ad injections threaten to cut into retailers’ holiday revenue.

[eBook] Online Traffic Is Surging – What You Need to Be Doing Differently to Optimize Conversions

August 3, 2020

For online retailers, eCommerce trends stemming from COVID-19 make conversion rate optimization more important than ever before. Our latest guide can help.

Q&A: Mobly CEO Victor Noda on eCommerce Growth
During COVID-19

July 23, 2020

Mobly CEO Victor Noda discusses how they’ve increased conversion by preventing Customer Journey Hijacking, strategies and tips for brands during COVID-19, and more.

Back to School 2020: Helping eCommerce Handle Unpredictable Demand

July 14, 2020

Two things are certain about back to school shopping this year – competition between online stores will be relentless, and only the prepared will retain bargain-hunting shoppers.

Brands Are Increasing Monthly Online Revenue by $506K with Namogoo’s Cost-free Offer

July 9, 2020

Since March, we have offered cost-free Customer Hijacking Prevention to help online retailers cope with the COVID-19 fallout. Here’s the impact on their revenue so far.

Online Purchase Intent Is on the Rise – How Can Consumer Electronics Maximize It?

July 6, 2020

Business is booming for online electronics stores during the coronavirus pandemic. How can these companies make the most of each shopper?

The Hidden Pitfall in Your eCommerce Optimization Tactics

July 1, 2020

For retailers, website optimization is about delivering the best possible experience to get a shopper to make a purchase. Injected ads do the exact opposite.

The Best 4th of July eCommerce Strategy You Haven’t Heard Of

June 29, 2020

July 4th festivities will be different this year to COVID-19 and social distancing, but Namogoo is proud to be helping American retail brands support their customers in giving them a flawless online shopping journey.

Online health and beauty stores are thriving – but losing revenue

June 25, 2020

In the wake of the COVID-19 outbreak, personal care retailers are seeing major increases in online visits – and in the threat posed by Customer Journey Hijacking.

Get Inspired by these Father’s Day eCommerce Wins

June 15, 2020

Check out how these online retailers ensure that every shopper they attract has a much greater chance of making a purchase.

COVID-19 a Rare Chance for Online Retailers to Win Over First-Time Shoppers

May 31, 2020

14% of consumers said they have shopped online for the first time as a result of the coronavirus outbreak.

Memorial Day 2020 Exclusive: 380% Increase in Traffic for Apparel Brands

May 28, 2020

Now it is official that COVID-19 has had a massive effect on retailers as consumers replaced the traditional Memorial Day brick and mortar shopping rush with eCommerce.

Exclusive: 41% of U.S. Consumers First Bought Food Online During COVID-19

May 27, 2020

Business is booming for online supermarkets, especially among new shoppers. To help them thrive in a post-COVID-19 world, we gathered valuable consumer insights.

Memorial Day 2020: Make the Most of the Online Rise in Apparel eCommerce

May 19, 2020

Memorial Day gives people a chance to relax and shop, but what many eCommerce stores don’t realize is that they are not alone in this opportunity.

Mother’s Day Gifts are Stolen From eCommerce

May 7, 2020

A surge of 26.39% in visits to gifts apparel retailing websites leading to Mother’s Day 2020. Protect your revenue from online traffic hijackers.

4 Challenges Omnichannel Retailers Must Address to Adapt to COVID-19 Outbreak

April 27, 2020

For retailers looking to make it through the COVID-19 outbreak, an omnichannel approach is a good start. But these companies must also address other key challenges.

Why Don’t More People Realize How Common Ad Injection Is?

March 3, 2020

As eCommerce keeps growing, so does the threat injected ads pose to online sales. But many retailers and consumers have yet to realize the scale of the problem.

How Namogoo Can Help You Personalize Your Customer Experience

February 4, 2020

Although ad injection is an expensive problem for retailers, it also provides them with a unique opportunity to improve their personalization. Here’s how.

Preparing for eCommerce Success in 2020 [Joint Webinar with Microsoft]

January 23, 2020

With the holiday shopping season behind us, we teamed up with Microsoft to examine the key trends for eCommerce companies to keep in mind in 2020. You can view the video now.

2019 Holiday Shopping Season Report Uncovers New eCommerce Trends

January 16, 2020

How big a splash did the holiday season make on top eCommerce KPIs? Was 2019 the year the mobile conversion finally caught up to desktop? How many shoppers were disrupted by ad injections? Our data report crunched 2.5 billion sessions to find out.

3 Sneaky Ways Bad Actors Try to Disguise Ad Injectors

December 19, 2019

Customer Journey Hijacking is a major problem for eCommerce websites across the board. But some ad injectors go further than others to avoid getting caught.

Caught Red-Handed: How a Known Ad Injector Keeps Popping Up

December 10, 2019

Although this malicious browser extension has been banished from the Chrome Web Store, it continues to plague infected shoppers. Here’s how it works.

Black Friday Vs. Cyber Monday: What Does the Data Mean for eCommerce?

December 5, 2019

How did Black Friday and Cyber Monday eCommerce KPIs stack up in 2019? Our client-side data reveals top insights and the hidden findings you can only find here.

How Injected Ads Target Shoppers When They’re Ready to Buy

July 17, 2019

We’ve long known about injected ads stealing shoppers away from eCommerce websites, but Namogoo’s latest data show these ads are most common near the end of the customer journey.

Shopping Cart Abandonment: 5 Reasons Shoppers Are Leaving Your Store

July 3, 2019

Shopping cart abandonment was not a problem before the rise of eCommerce. So why is it so common among today’s online shoppers, and what can you do about it?

How to Stop the Imposters in Your Online Store

June 13, 2019

You’d never let imposters walk into your store and entice your customers to shop at the competition, but that’s exactly what’s happening on your eCommerce site. It’s called Customer Journey Hijacking, and it’s poaching your customers.

Namogoo Launches the 1st Israel eCommerce Innovation Virtual Summit on June 24

June 4, 2019

What’s the quickest way to learn all about Israeli startups currently transforming eCommerce? Namogoo has launched the Israel eCommerce Innovation Virtual Summit. Join live webinars from June 24-27 bringing together cutting-edge technologies and top global retail brands in one interactive online forum.

4 Ways for Apparel Websites to Get Through the COVID-19 Outbreak

April 23, 2019

Even those fashion and apparel companies that don’t rely on brick-and-mortar locations must now adapt to changing consumer preferences. These strategies can help.

How Browser Extensions Routinely Bypass a Content Security Policy

March 18, 2019

Think a CSP can prevent browser extensions from injecting code that shows up on your site? Here’s a step-by-step walkthrough of how a Chrome extension can bypass a CSP and compromise your online customer experience.

Top 10 B2B eCommerce Platforms for 2019

March 17, 2019

eCommerce is big business. Goliathes like Amazon and Alibaba have made it official. However, while eCommerce has solidified itself as a big brand playground, B2B eCommerce is still a wild frontier. Recently, Amazon has made initial probings into the B2B

Top 10 eCommerce Shipping Software Solutions for 2019

February 13, 2019

You can have the most sophisticated system in the world set up to market your product, generate sales leads, entice customers, and close sales—but at the end of the day you’ll have a big stack of orders to label and

Top 9 Subscription eCommerce Platforms for 2019

January 31, 2019

We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an unidentifiable brown box in the mail a few days later. They expect an end-to-end shopping “experience” and this is where

The Ultimate Guide to Quick Digital Marketing Dashboards [6 Examples]

January 23, 2019

It’s not just about tracking it’s about attribution. Being able to see all your marketing channel performance in one place is the first necessary step.

The 7 Most Trusted Affiliate Tracking Software Solutions for 2019

January 14, 2019

Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads.  Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways,

Black Friday Vs. Cyber Monday 2018: Our Data Reveals This Year’s eCommerce King

November 28, 2018

We dove into our Cyber Monday and Black Friday consumer data to reveal each day’s top traffic and conversion metrics, and see which day made the largest impact for online businesses.

Performance Testing: Real User Monitoring (RUM) vs Synthetic Monitoring (STM)

November 9, 2018

User experience (UX) is the name of the game today. Every millisecond counts on publishing and eCommerce sites. This is where the “Real User Monitoring (RUM) vs Synthetic Monitoring (STM)” dilemma begins. All respectable online publishers and eCommerce vendors today

Building Subscriptions for Digital Publishers: Insights From 20 Experts

October 11, 2018

Online subscription models are becoming the default option for digital publishers looking to monetize their content in a sustainable and predictable way. What’s driving this change?

Namogoo and Signifyd Partner to Remove Friction from the eCommerce Buying Journey

October 4, 2018

Leading ecommerce fraud prevention company Signifyd and Namogoo have partnered to increase revenue for retailers by protecting their customer from fraud and Customer Journey Hijacking.

Mobile Optimization: Enhancing Customer Journeys Wherever They May Roam

July 5, 2018

Want to get an intimate understanding of your mobile customers, their needs, wants and expectations? We looked at customer data and eCommerce executive insights to highlight key mobile optimization priorities throughout the sales funnel.

Experts & Shoppers Share Insights on Checkout Optimization

June 28, 2018

What are the best ways to optimize your checkout process? We asked online shoppers and interviewed industry executives to find out.

Brand Differentiation: How Online Retailers Can Stand Out in the Crowd

June 22, 2018

Every brand has a unique opportunity to create a customer-centric brand story that sets them apart. Here’s how some online retailers are getting this right.

Are You Using the Right eCommerce Metric for Your Tests?

June 6, 2018

Some eCommerce KPIs matter more than others when it comes to determining the clear winner of your A/B test, but which one is king? We examine which metric best helps you measure the impact on your business.

eCommerce Leaders Share their Omnichannel Insights

May 11, 2018

In our recent eBook eCommerce executives shared insights and strategies on one of their top challenges today — building a successful omnichannel strategy.

The Customer Journey 360°: Nine eCommerce Executives Share Best Practices

February 22, 2018

How can you optimize your customer journey to meet their evolving needs? eCommerce executives from top global brands share best practices on this and more in our new eBook.

3 Ways to Get Personal with Your Online Customers

January 11, 2018

Bringing the personal touch of the offline experience to your online customers is key to earning brand loyalty. Here are three ways you can personalize their journey.

That Can’t Be Right: Why Do Hijacked Visitors Outperform Unaffected Visitors in Most KPIs?

August 10, 2017

Websites are at risk of having the most valuable customers lured away by offers of similar products.

Driving Online Growth through Efficiency: Top Trends from IRCE17

June 12, 2017

Two overarching themes became clear at IRCE: growth and efficiency.