February 4, 2020
February 4, 2020
Although ad injection is an expensive problem for retailers, it also provides them with a unique opportunity to improve their personalization. Here’s how.
January 23, 2020
With the holiday shopping season behind us, we teamed up with Microsoft to examine the key trends for eCommerce companies to keep in mind in 2020. You can view the video now.
January 16, 2020
January 16, 2020
How big a splash did the holiday season make on top eCommerce KPIs? Was 2019 the year the mobile conversion finally caught up to desktop? How many shoppers were disrupted by ad injections? Our data report crunched 2.5 billion sessions to find out.
December 5, 2019
How did Black Friday and Cyber Monday eCommerce KPIs stack up in 2019? Our client-side data reveals top insights and the hidden findings you can only find here.
June 13, 2019
June 13, 2019
You’d never let imposters walk into your store and entice your customers to shop at the competition, but that’s exactly what’s happening on your eCommerce site. It’s called Customer Journey Hijacking, and it’s poaching your customers.
June 4, 2019
What’s the quickest way to learn all about Israeli startups currently transforming eCommerce? Namogoo has launched the Israel eCommerce Innovation Virtual Summit. Join live webinars from June 24-27 bringing together cutting-edge technologies and top global retail brands in one interactive online forum.
March 18, 2019
Think a CSP can prevent browser extensions from injecting code that shows up on your site? Here’s a step-by-step walkthrough of how a Chrome extension can bypass a CSP and compromise your online customer experience.
March 17, 2019
March 17, 2019
eCommerce is big business. Goliathes like Amazon and Alibaba have made it official. However, while eCommerce has solidified itself as a big brand playground, B2B eCommerce is still a wild frontier. Recently, Amazon has made initial probings into the B2B
February 13, 2019
February 13, 2019
You can have the most sophisticated system in the world set up to market your product, generate sales leads, entice customers, and close sales—but at the end of the day you’ll have a big stack of orders to label and
January 31, 2019
January 31, 2019
We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an unidentifiable brown box in the mail a few days later. They expect an end-to-end shopping “experience” and this is where
January 23, 2019
It’s not just about tracking it’s about attribution. Being able to see all your marketing channel performance in one place is the first necessary step.
January 14, 2019
January 14, 2019
Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads. Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways,
November 28, 2018
We dove into our Cyber Monday and Black Friday consumer data to reveal each day’s top traffic and conversion metrics, and see which day made the largest impact for online businesses.
November 9, 2018
User experience (UX) is the name of the game today. Every millisecond counts on publishing and eCommerce sites. This is where the “Real User Monitoring (RUM) vs Synthetic Monitoring (STM)” dilemma begins. All respectable online publishers and eCommerce vendors today
October 4, 2018
Leading ecommerce fraud prevention company Signifyd and Namogoo have partnered to increase revenue for retailers by protecting their customer from fraud and Customer Journey Hijacking.
July 5, 2018
Want to get an intimate understanding of your mobile customers, their needs, wants and expectations? We looked at customer data and eCommerce executive insights to highlight key mobile optimization priorities throughout the sales funnel.
June 28, 2018
What are the best ways to optimize your checkout process? We asked online shoppers and interviewed industry executives to find out.
June 22, 2018
Every brand has a unique opportunity to create a customer-centric brand story that sets them apart. Here’s how some online retailers are getting this right.
June 6, 2018
Some eCommerce KPIs matter more than others when it comes to determining the clear winner of your A/B test, but which one is king? We examine which metric best helps you measure the impact on your business.
May 11, 2018
May 11, 2018
In our recent eBook eCommerce executives shared insights and strategies on one of their top challenges today — building a successful omnichannel strategy.
February 22, 2018
How can you optimize your customer journey to meet their evolving needs? eCommerce executives from top global brands share best practices on this and more in our new eBook.
January 11, 2018
January 11, 2018
Bringing the personal touch of the offline experience to your online customers is key to earning brand loyalty. Here are three ways you can personalize their journey.
June 12, 2017
Two overarching themes became clear at IRCE: growth and efficiency.
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