Customer Experience

How Did Prime Day Impact Retailers? What Our Consumer Data Tells Us.

July 27, 2018

How did retailers fare during the Prime Day 2018 shopping period? Our data team looks at consumer data insights to see the impact on traffic, conversions and other key eCommerce metrics.

Four Ways Retailers Can Optimize the Click and Collect Experience

July 19, 2018

Click and collect is fast becoming a top priority for retailers. Here’s why it helps online brands gain a competitive edge and four ways to deliver it successfully.

The Post-Sales Customer Experience: Keep the Romance Going

July 15, 2018

Like relationships, customer journeys don’t end at checkout: Here are key post-sales touchpoints online retailers should prioritize to improve customer loyalty and retention.

Mobile Optimization: Enhancing Customer Journeys Wherever They May Roam

July 5, 2018

Want to get an intimate understanding of your mobile customers, their needs, wants and expectations? We looked at customer data and eCommerce executive insights to highlight key mobile optimization priorities throughout the sales funnel.

Experts & Shoppers Share Insights on Checkout Optimization

June 28, 2018

What are the best ways to optimize your checkout process? We asked online shoppers and interviewed industry executives to find out.

How Brand Differentiation Helps Online Retailers Stand Out in the Crowd

June 22, 2018

Every brand has a unique opportunity to create a customer-centric brand story that sets them apart. Here’s how some online retailers are getting this right.

Why Fake Ad Blockers Are Just The Tip of The Iceberg For Online Consumers & Businesses

June 14, 2018

Fake Adblock extensions netted over 20 million installs in the Chrome web store. But what appears to be a problem for consumers is actually a rather costly one for eCommerce businesses.

Are You Using the Right eCommerce Metric for Your Tests?

June 6, 2018

Some eCommerce KPIs matter more than others when it comes to determining the clear winner of your A/B test, but which one is king? We examine which metric best helps you measure the impact on your business.

1,300 Consumers Reveal Their Top eCommerce Needs & Deal Breakers

May 16, 2018

What are the top eCommerce needs, frustrations and deal breakers of today’s consumers? We asked 1,300 online shoppers to find out this and much more in our newly released survey report.

Catching Up With Your Customers: Omnichannel Insights from eCommerce Leaders

May 11, 2018

In our recent eBook eCommerce executives shared insights and strategies on one of their top challenges today — building a successful omnichannel strategy.

eCommerce Growth Hacks: 4 Simple Social Proof Tactics to Boost Your Revenue

April 26, 2018

Social proof has become an incredibly powerful growth hacking force for eCommerce. Here are 4 simple strategies you can use to increase conversions and customer retention.

5 Strategies for Building Your Brand Online

March 29, 2018

Your online brand strategy is key to your success both short and long-term. Implement these 5 strategies to strengthen your brand awareness and build a loyal customer base.

Here’s the One eCommerce Conversion Tip You’ve Probably Never Heard Of

March 8, 2018

There are many strategies eCommerce teams invest in to optimize conversions, but there’s one major factor impacting them all that has flown under the industry’s radar until now.

The Customer Journey 360°: Nine eCommerce Executives Share Best Practices

February 22, 2018

How can you optimize your customer journey to meet their evolving needs? eCommerce executives from top global brands share best practices on this and more in our new eBook.

3 Ways to Get Personal with Your Online Customers

January 11, 2018

Bringing the personal touch of the offline experience to your online customers is key to earning brand loyalty. Here are three ways you can personalize their journey.

The Pain of Losing a Customer Cuts Deeper Than You May Think

November 15, 2017

Metrics such as RPV and AOV are key to assessing success for online retailers. But invasive disruptions to the customer experience damage customer loyalty more than meets the eye and cut into their long-term bottom line.

Who is Hijacking Your Affiliate Marketing?

June 21, 2016

Affiliate marketing is no newcomer and has been at the top three most affective customer acquisition strategies for quite some time.

The New Invisible Malware that Threatens Kids Online

February 4, 2016

For publishers targeting children, the impact of CSIM can be devastating. Product and video ads are particularly enticing for children and can lure them away from protected sites.

The Malware That Stole Christmas

November 18, 2015

Good news, Internet retailers – This holiday season is expected to be the biggest ever. The National Retail Federation is forecasting over $105 billion in online sales this year, with increases greater than we’ve seen in the past 10 years.

The Invisible Threat Banks Should Know Of

October 14, 2015

85 percent of US consumers have banked online in the past 30 days according to Nielsen. 10 percent of consumers are using their mobile devices to pay bills, either directly or through their bank.

Re-thinking Enterprise Security: Outside-In

September 7, 2015

Client-side injected malware is like a thief walking into your front door while you’re standing guard at the back and its impact is potentially devastating.

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