Consumer Data Insights

How to Price an eCommerce Subscription Service?

April 23, 2019

Close your eyes and picture the ideal customer for your ecommerce business. Do you have a sense of what they look like? How old are they? What do they do for a living? What are their interests and hobbies? You’re

New Report: How Many of Your Customers Were Impacted by Online Journey Hijacking in 2018?

April 17, 2019

Quality data is critical for digital commerce executives looking to optimize their 2019 results. Find out how Online Journey Hijacking impacted eCommerce businesses in your vertical in our newly-published benchmark report.

Top 10 eCommerce Shipping Software Solutions for 2019

February 13, 2019

You can have the most sophisticated system in the world set up to market your product, generate sales leads, entice customers, and close sales—but at the end of the day you’ll have a big stack of orders to label and

The Ultimate Guide to Quick Digital Marketing Dashboards [6 Examples]

January 23, 2019

It’s not just about tracking it’s about attribution. Being able to see all your marketing channel performance in one place is the first necessary step.

The 7 Most Trusted Affiliate Tracking Software Solutions for 2019

January 14, 2019

Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads.  Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways,

Report: Retailers Set to Lose $2.4 Billion to Online Journey Hijacking this Holiday Season

October 16, 2018

Online businesses leave no stone unturned in their holiday season optimization efforts. But data shows retailers will lose billions in revenue during the 2018 peak season due to invasive injected ads.

How Did Prime Day Impact Retailers? What Our Consumer Data Tells Us.

July 27, 2018

How did retailers fare during the Prime Day 2018 shopping period? Our data team looks at consumer data insights to see the impact on traffic, conversions and other key eCommerce metrics.

Four Ways Retailers Can Optimize the Click and Collect Experience

July 19, 2018

Click and collect is fast becoming a top priority for retailers. Here’s why it helps online brands gain a competitive edge and four ways to deliver it successfully.

The Post-Sales Customer Experience: Keep the Romance Going

July 15, 2018

Like relationships, customer journeys don’t end at checkout: Here are key post-sales touchpoints online retailers should prioritize to improve customer loyalty and retention.

Mobile Optimization: Enhancing Customer Journeys Wherever They May Roam

July 5, 2018

Want to get an intimate understanding of your mobile customers, their needs, wants and expectations? We looked at customer data and eCommerce executive insights to highlight key mobile optimization priorities throughout the sales funnel.

Experts & Shoppers Share Insights on Checkout Optimization

June 28, 2018

What are the best ways to optimize your checkout process? We asked online shoppers and interviewed industry executives to find out.

1,300 Consumers Reveal Their Top eCommerce Needs & Deal Breakers

May 16, 2018

What are the top eCommerce needs, frustrations and deal breakers of today’s consumers? We asked 1,300 online shoppers to find out this and much more in our newly released survey report.

eCommerce Growth Hacks: 4 Simple Social Proof Tactics to Boost Your Revenue

April 26, 2018

Social proof has become an incredibly powerful growth hacking force for eCommerce. Here are 4 simple strategies you can use to increase conversions and customer retention.

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