eCommerce Hub

eCommerce Hub

Get best practices and insights on customer experience and eCommerce trends.

Top 10 B2B eCommerce Platforms for 2019

March 17, 2019

eCommerce is big business. Goliathes like Amazon and Alibaba have made it official. However, while eCommerce has solidified itself as a big brand playground, B2B eCommerce is still a wild frontier. Recently, Amazon has made initial probings into the B2B

Online Journey Hijacking: Why HTTPS Isn’t Enough

March 11, 2019

With stronger site security standards like HTTPS, why do invasive ads continue to show up on eCommerce sites? Hint: Location, location, location. Here’s why HTTPS can’t stop Online Journey Hijacking from disrupting your customers.

7 Steps to Create a Retail Loyalty Program

February 27, 2019

They say the grass is always greener on the other side of the fence, but when it comes to eCommerce customers, that’s not necessarily true. Studies show that retaining your existing customers costs five times less than acquiring new ones.

5 Reasons Why a Content Security Policy (CSP) is Becoming Redundant

February 21, 2019

Can a Content Security Policy (CSP) prevent Online Journey Hijacking? Here are 5 limitations identified with a CSP, how it is bypassed by client-side injected ads, and how this impacts eCommerce businesses.

The 5 Essential Abandoned Cart Emails That Will Boost Sales

February 20, 2019

It’s always a bit of a head-scratcher when you find an abandoned shopping cart in a grocery store. It makes you think there must have been some emergency, because who changes their mind midway through a shopping trip and just

Bounce Rate vs Exit Rate: Which Should I Improve?

February 14, 2019

You pivot, filter, compare, repeat, and you’re still not sure if your web pages are working or not. There’s no point in beating your keyboard to a buttony pulp—many marketers struggle to measure engagement with content or product pages. Though

Top 10 eCommerce Shipping Software Solutions for 2019

February 13, 2019

You can have the most sophisticated system in the world set up to market your product, generate sales leads, entice customers, and close sales—but at the end of the day you’ll have a big stack of orders to label and

How Did One CX Fix Increase Build.com’s Conversion? Find Out at Etail West 2019

February 12, 2019

eTail West 2019 is just around the corner and top online customer experience strategies will take center stage. Join our session with Build.com and find out how fixing one hidden CX problem has increased their revenue.

The Art of the Customer Journey: Dispatches from the MITX 2019 Commerce Summit

February 8, 2019

We were a proud sponsor of the MITX 2019 Commerce Summit and shed light on how global brands can improve their customer journeys and revenue while taking in best practices from retail thought leaders. Here’s a recap of some of the summit’s top insights.

WiFi Router Hijacking: How it Works and Impacts eCommerce Customers & Revenue

February 4, 2019

Users connecting to WiFi are vulnerable to many risks. But what happens when these infected users visit an eCommerce store? Here’s how WiFi routers are hijacked and how this impacts user experience and eCommerce sales.

Top 10 Subscription eCommerce Platforms for 2019

January 31, 2019

We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an unidentifiable brown box in the mail a few days later. They expect an end-to-end shopping “experience” and this is where

The Ultimate Guide to Quick Digital Marketing Dashboards [6 Examples]

January 23, 2019

It’s not just about tracking it’s about attribution. Being able to see all your marketing channel performance in one place is the first necessary step.

The 7 Most Trusted Affiliate Tracking Software Solutions for 2019

January 14, 2019

Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads.  Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways,

9 Secret Ingredients to a Great Customer Experience Strategy

January 2, 2019

Service with a smile may not work in the eCommerce world, but providing a positive customer experience is still essential. Customer experience is a term used to categorize and describe the experience a customer receives while interacting with a business’s

Report: Retailers Set to Lose $2.4 Billion to Online Journey Hijacking this Holiday Season

October 16, 2018

Online businesses leave no stone unturned in their holiday season optimization efforts. But data shows retailers will lose billions in revenue during the 2018 peak season due to invasive injected ads.

How Did Prime Day Impact Retailers? What Our Consumer Data Tells Us.

July 27, 2018

How did retailers fare during the Prime Day 2018 shopping period? Our data team looks at consumer data insights to see the impact on traffic, conversions and other key eCommerce metrics.

Four Ways Retailers Can Optimize the Click and Collect Experience

July 19, 2018

Click and collect is fast becoming a top priority for retailers. Here’s why it helps online brands gain a competitive edge and four ways to deliver it successfully.

The Post-Sales Customer Experience: Keep the Romance Going

July 15, 2018

Like relationships, customer journeys don’t end at checkout: Here are key post-sales touchpoints online retailers should prioritize to improve customer loyalty and retention.

Mobile Optimization: Enhancing Customer Journeys Wherever They May Roam

July 5, 2018

Want to get an intimate understanding of your mobile customers, their needs, wants and expectations? We looked at customer data and eCommerce executive insights to highlight key mobile optimization priorities throughout the sales funnel.

Experts & Shoppers Share Insights on Checkout Optimization

June 28, 2018

What are the best ways to optimize your checkout process? We asked online shoppers and interviewed industry executives to find out.

How Brand Differentiation Helps Online Retailers Stand Out in the Crowd

June 22, 2018

Every brand has a unique opportunity to create a customer-centric brand story that sets them apart. Here’s how some online retailers are getting this right.

Why Fake Ad Blockers Are Just The Tip of The Iceberg For Online Consumers & Businesses

June 14, 2018

Fake Adblock extensions netted over 20 million installs in the Chrome web store. But what appears to be a problem for consumers is actually a rather costly one for eCommerce businesses.

Are You Using the Right eCommerce Metric for Your Tests?

June 6, 2018

Some eCommerce KPIs matter more than others when it comes to determining the clear winner of your A/B test, but which one is king? We examine which metric best helps you measure the impact on your business.

1,300 Consumers Reveal Their Top eCommerce Needs & Deal Breakers

May 16, 2018

What are the top eCommerce needs, frustrations and deal breakers of today’s consumers? We asked 1,300 online shoppers to find out this and much more in our newly released survey report.

Catching Up With Your Customers: Omnichannel Insights from eCommerce Leaders

May 11, 2018

In our recent eBook eCommerce executives shared insights and strategies on one of their top challenges today — building a successful omnichannel strategy.

eCommerce Growth Hacks: 4 Simple Social Proof Tactics to Boost Your Revenue

April 26, 2018

Social proof has become an incredibly powerful growth hacking force for eCommerce. Here are 4 simple strategies you can use to increase conversions and customer retention.

5 Strategies for Building Your Brand Online

March 29, 2018

Your online brand strategy is key to your success both short and long-term. Implement these 5 strategies to strengthen your brand awareness and build a loyal customer base.

Here’s the One eCommerce Conversion Tip You’ve Probably Never Heard Of

March 8, 2018

There are many strategies eCommerce teams invest in to optimize conversions, but there’s one major factor impacting them all that has flown under the industry’s radar until now.

The Customer Journey 360°: Nine eCommerce Executives Share Best Practices

February 22, 2018

How can you optimize your customer journey to meet their evolving needs? eCommerce executives from top global brands share best practices on this and more in our new eBook.

3 Ways to Get Personal with Your Online Customers

January 11, 2018

Bringing the personal touch of the offline experience to your online customers is key to earning brand loyalty. Here are three ways you can personalize their journey.

The Pain of Losing a Customer Cuts Deeper Than You May Think

November 15, 2017

Metrics such as RPV and AOV are key to assessing success for online retailers. But invasive disruptions to the customer experience damage customer loyalty more than meets the eye and cut into their long-term bottom line.

How to Tell if a Browser Extension May Be Up to No Good

October 26, 2017

How can you tell if a browser extension is more trouble than it’s worth? Follow these 3 practical tips to protect yourself from downloading a malicious extension.

AngularJS: Six Tips and Tricks from Namogoo’s Playground

July 4, 2016

For Namogoo, AngularJS offers a significant advantage and enabled us to build a stable, beautiful and high performance web app, and continue to expand it and add new capabilities.

Who is Hijacking Your Affiliate Marketing?

June 21, 2016

Affiliate marketing is no newcomer and has been at the top three most affective customer acquisition strategies for quite some time.

The New Invisible Malware that Threatens Kids Online

February 4, 2016

For publishers targeting children, the impact of CSIM can be devastating. Product and video ads are particularly enticing for children and can lure them away from protected sites.

Malware Peekaboo: It’s a Short Road to Become Infected

December 21, 2015

Client-side injected malware has been playing “peekaboo” with enterprises in the last couple of years. For most enterprise businesses, client-side injected malware is completely invisible.

The Periodic Table of Cyber Security

December 1, 2015

As we all celebrated Thanksgiving, with our families and friends, it was also a time to celebrate us as Namogoo. We have only been around for a relatively short while, but we work hard on making a true impact on enterprise cyber security.

The Malware That Stole Christmas

November 18, 2015

Good news, Internet retailers – This holiday season is expected to be the biggest ever. The National Retail Federation is forecasting over $105 billion in online sales this year, with increases greater than we’ve seen in the past 10 years.

The Invisible Threat Banks Should Know Of

October 14, 2015

85 percent of US consumers have banked online in the past 30 days according to Nielsen. 10 percent of consumers are using their mobile devices to pay bills, either directly or through their bank.

Re-thinking Enterprise Security: Outside-In

September 7, 2015

Client-side injected malware is like a thief walking into your front door while you’re standing guard at the back and its impact is potentially devastating.

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