Customer Journey Hijacking

Did Singles Day Arrive as the New Big Q4 eCommerce Event?

November 12, 2020

Singles’ Day has been showing promise outside of China over the past couple of years, but how did it impact eCommerce sales this year? Here’s what our data fresh from yesterday’s 11/11 shopping event reveals.

Namogoo and Contentsquare Partner to Enhance the Journey for the Most Valuable eCommerce Customers

November 10, 2020

Namogoo and Contentsquare announce a new partnership which enables online enterprises to remove barriers and friction from their customer experience and enhance eCommerce business results.

Ending 2020 On a High Note

November 2, 2020

As online retailers work hard to make the most of a crucial holiday shopping season, their efforts are being undermined by ad injections. We’re going to help brands end 2020 on a high note.

Amazon Just Kicked Off the 2020 Peak Sales Season

October 21, 2020

Did Amazon’s mega Prime Day get the jump on Black Friday and Cyber Monday? Has the competition for eCommerce holiday shoppers already started? We analyzed millions of sessions to find out.

How Traffic Hijackers Feed off of Your Best eCommerce Visitors

October 19, 2020

If you work in eCommerce, then monetizing your traffic is at the heart of your business. But traffic hijackers have built a multi-billion-dollar industry at your expense by displaying competitor ads on your own website.

Who’s Stealing Your First-Time Online Shoppers?

October 11, 2020

First-time shoppers present a major opportunity for eCommerce Retailers – but they’re not the only ones looking to capitalize. Here’s why traffic hijackers target these valuable customers with ad injections and how you can stop them from undermining your short- and long-term KPIs.

Can Global Ecommerce Cash in on the Singles Day Goldmine?

September 24, 2020

China’s Singles Day is gaining popularity with online shoppers around the world. Here’s how retailers can capitalize by keeping their single customers focused on their promotions and not their competitors’.

The Power of Identifying Customer Intent: eCommerce Lessons from Kurt Geiger & Fresh [Webinar]

September 17, 2020

In the COVID-19 era, identifying customer intent online is more important than ever. Digital experts from Kurt Geiger and Fresh share how capturing that intent and prioritizing on lifetime value is helping them optimize their customer journey and increase sales.

69% of your customers abandon your cart. What can you do?

September 14, 2020

Shopping cart abandonment accounts for a huge loss of potential sales, but understanding its causes and solutions helps online retailers gain back revenue at the business end of the sales funnel.

Exclusive Data: Here’s How This Labor Day Impacted eCommerce

September 9, 2020

With Labor Day behind us, now is the time to look at the weekend’s eCommerce data while preparing for upcoming holiday sales. Here’s a look at our key findings.

Black Friday 2020: Exclusive Insights That Will Help You Increase Conversion Rate by Up to 5%

August 26, 2020

All signs pointing to historic increases in traffic and sales this coming Cyber Week, competition will be at an all-time high. To help eCommerce retailers prepare, we’ve crunched our consumer data to equip you with the insights needed to maximize revenue and retention this holiday season.

Is this the Most Important Secret for Increasing Lifetime Value?

August 17, 2020

The boom in first-time online shoppers during COVID-19 has many online brands shifting focus from customer acquisition to lifetime value. Here’s why – and an important factor towards maximizing customer loyalty and retention.

Sales Trends Reveal Promise for Office Supplies & Electronics on Labor Day

August 13, 2020

Data show the weeks leading up to Labor Day are an especially promising time for office supplies and consumer electronics online retailers. But their customers are increasingly targeted by ad injections.

How Can eCommerce Get More Out of Labor Day Sales?

August 6, 2020

Recent trends give us reason to expect online sales to climb this Labor Day. But widespread ad injections threaten to cut into retailers’ holiday revenue.

Q&A: Mobly CEO Victor Noda on eCommerce Growth
During COVID-19

July 23, 2020

Mobly CEO Victor Noda discusses how they’ve increased conversion by preventing Customer Journey Hijacking, strategies and tips for brands during COVID-19, and more.

Back to School 2020: Helping eCommerce Handle Unpredictable Demand

July 14, 2020

Two things are certain about back to school shopping this year – competition between online stores will be relentless, and only the prepared will retain bargain-hunting shoppers.

Brands Are Increasing Monthly Online Revenue by $506K with Namogoo’s Cost-free Offer

July 9, 2020

Since March, we have offered cost-free Customer Hijacking Prevention to help online retailers cope with the COVID-19 fallout. Here’s the impact on their revenue so far.

Online Purchase Intent Is on the Rise – How Can Consumer Electronics Maximize It?

July 6, 2020

Business is booming for online electronics stores during the coronavirus pandemic. How can these companies make the most of each shopper?

The Hidden Pitfall in Your eCommerce Optimization Tactics

July 1, 2020

For retailers, website optimization is about delivering the best possible experience to get a shopper to make a purchase. Injected ads do the exact opposite.

The Best 4th of July eCommerce Strategy You Haven’t Heard Of

June 29, 2020

July 4th festivities will be different this year to COVID-19 and social distancing, but Namogoo is proud to be helping American retail brands support their customers in giving them a flawless online shopping journey.

Online health and beauty stores are thriving – but losing revenue

June 25, 2020

In the wake of the COVID-19 outbreak, personal care retailers are seeing major increases in online visits – and in the threat posed by Customer Journey Hijacking.

Why Hijacked Customers Are Worth More: A Deep Dive Into This Valuable Segment

June 10, 2020

The hijacked segment converts better, abandons carts less, and successfully purchase more often. Its characteristics can explain why.

5 Things That CDOs Should Know About Customer Journey Hijacking

June 10, 2020

Learning about Customer Journey Hijacking is essential to understanding why a significant number of your website visitors are not making a purchase.

COVID-19 Consumer Survey: 71% of Shoppers Prefer Websites Over Native Apps

June 7, 2020

With the vast majority of consumers relying on eCommerce websites more than native apps, they are left vulnerable to Customer Journey Hijacking.

New Survey Shows How COVID-19 is Affecting Online Customer Journeys [eBook]

May 21, 2020

We gathered insights from more than 1,000 U.S. consumers to help them understand what changes need to be done to modify the customer journey post-COVID-19.

COVID19: eCommerce is Losing First-Time Shoppers to Customer Journey Hijacking

May 7, 2020

COVID-19 has pushed masses of consumers to try shopping online for the first time, but Customer Journey Hijacking digs into retailers’ ability to drive sales and build relationships.

As Online Supermarkets’ Sales Skyrocket, So Does Stolen Revenue

March 30, 2020

To protect online supermarkets against Customer Journey HIjacking, we’re offering them access to our Customer Hijacking Prevention solution at no cost for a limited time.

Why We’re Now Offering Customer Hijacking Prevention at No Cost

March 23, 2020

As the world of online sales changes rapidly in light of the coronavirus outbreak, we at Namogoo are committed to helping eCommerce companies adapt to this new reality.

Why Don’t More People Realize How Common Ad Injection Is?

March 3, 2020

As eCommerce keeps growing, so does the threat injected ads pose to online sales. But many retailers and consumers have yet to realize the scale of the problem.

Who Wins and Who Loses When Customer Journeys Are Hijacked?

February 19, 2020

If you work in the field of eCommerce, chances are that injected ads affect you somehow. And, unless your company actively engages in preventing Customer Journey Hijacking, you’re probably on the losing end.

Report: 20% of Online Shoppers Are Hijacked by Ad Injections

February 11, 2020

Customer Journey Hijacking disrupted over 20% of online shoppers in 2019, and that’s just the tip of the iceberg. Find out how this translates to lost revenue, damaged brand reputation and more in our State of Customer Journey Hijacking benchmark report.

5 Threats that Could Hurt Your eCommerce Profits in 2020

January 2, 2020

The sales opportunities for online retailers are at an all-time high – but so are the costly risks they face. Here are five traps to watch out for in 2020.

3 Sneaky Ways Bad Actors Try to Disguise Ad Injectors

December 19, 2019

Customer Journey Hijacking is a major problem for eCommerce websites across the board. But some ad injectors go further than others to avoid getting caught.

Caught Red-Handed: How a Known Ad Injector Keeps Popping Up

December 10, 2019

Although this malicious browser extension has been banished from the Chrome Web Store, it continues to plague infected shoppers. Here’s how it works.

Black Friday Vs. Cyber Monday: What Does the Data Mean for eCommerce?

December 5, 2019

How did Black Friday and Cyber Monday eCommerce KPIs stack up in 2019? Our client-side data reveals top insights and the hidden findings you can only find here.

How to Keep Injected Ads from Stealing Your Online Shoppers [eBook]

November 14, 2019

How do injected ads work, why do they threaten eCommerce companies, and how can you keep them out of your online store? Check out our latest eBook to find out.

How Top Retailers Protect Their Brand Reputations from Client-Side Ad Injections

October 10, 2019

While Customer Journey Hijacking has an immediate impact on retailers’ conversion rates, it also endangers their reputations. Discover how they’re fighting back.

Overcoming Top Challenges in the Subscription Market [Webinar]

September 12, 2019

As promising as their business model is, nearly all subscription companies face certain challenges. Check out this webinar for useful tips on overcoming them.

Getting A/B Testing Right: Lessons from Namogoo’s Work with Major Online Retailers

September 11, 2019

A/B testing is a critical tool for optimizing just about every aspect of an eCommerce customer experience. But ensuring its reliability requires careful planning.

Ad Blockers vs. Customer Hijacking Prevention: What’s the Difference?

September 4, 2019

While both solution types block ads they consider unwanted, they define those ads very differently and block them in very different ways. Here’s why.

How Customer Journey Hijacking Exploits WiFi Connections

August 8, 2019

Did you know that Customer Journey Hijacking can even affect shoppers who have not installed malware? Here’s how WiFi connections make it possible.

eCommerce Beyond Amazon: Who Made the Most of Prime Day?

July 24, 2019

While many shoppers were busy taking advantage of Prime Day, we at Namogoo measured the sale’s impact on eCommerce beyond Amazon. Here’s what we found.

New Ways to Prevent eCommerce Fraud [Webinar]

July 18, 2019

Customer Journey Hijacking and ad fraud enable bad actors to make money at retailers’ expense. Watch this webinar to learn how you can protect your company.

How Injected Ads Target Shoppers When They’re Ready to Buy

July 17, 2019

We’ve long known about injected ads stealing shoppers away from eCommerce websites, but Namogoo’s latest data show these ads are most common near the end of the customer journey.

You’re at Risk of Losing Your Best Customers to Customer Journey Hijacking

June 26, 2019

Today’s online retailers are increasingly aware that injected ads steal their customers away. But did you know that the best customers are subjected to these ads most often?

With Customer Journey Hijacking Gone, eCommerce Conversion Rates Rise

June 19, 2019

What do top brands like TUMI, Office Depot, UGG, and Build.com all have in common? They’ve all seen their eCommerce conversion rate rise after removing Customer Journey Hijacking from their CX — and are happy to share their stories.

Our Memorial Day Data is Out: Was it One to Remember for Online Retailers?

May 30, 2019

Did Memorial Day 2019 promotions deliver gains for online retailers? We dove into our data to reveal which product verticals saw the largest increases in eCommerce orders and conversion rates.

How Build.com Increased Conversion Rate by 2% with One Line of Code [Webinar]

May 1, 2019

When Build.com discovered Customer Journey Hijacking was cutting directly into their revenue, they took action. Senior Director of Technology Patrick Berry recently led a webinar on how solving this hidden problem had significantly lifted their conversion rate.

New Report: How Many of Your Customers Were Impacted by Customer Journey Hijacking in 2018?

April 17, 2019

Quality data is critical for digital commerce executives looking to optimize their 2019 results. Find out how Customer Journey Hijacking impacted eCommerce businesses in your vertical in our newly-published benchmark report.

Customer Journey Hijacking: Why HTTPS Isn’t Enough

March 11, 2019

With stronger site security standards like HTTPS, why do invasive ads continue to show up on eCommerce sites? Hint: Location, location, location. Here’s why HTTPS can’t stop Customer Journey Hijacking from disrupting your customers.

5 Reasons Why a Content Security Policy (CSP) is Becoming Redundant

February 21, 2019

Can a Content Security Policy (CSP) prevent Customer Journey Hijacking? Here are 5 limitations identified with a CSP, how it is bypassed by client-side injected ads, and how this impacts eCommerce businesses.

The Art of the Customer Journey: Highlights from MITX 2019

February 8, 2019

We were a proud sponsor of the MITX 2019 Commerce Summit and shed light on how global brands can improve their customer journeys and revenue while taking in best practices from retail thought leaders. Here’s a recap of some of the summit’s top insights.

Report: Retailers to Lose $2.4B to Customer Journey Hijacking this Holiday Season

October 16, 2018

Online businesses leave no stone unturned in their holiday season optimization efforts. But data shows retailers will lose billions in revenue during the 2018 peak season due to invasive injected ads.

Namogoo’s New & Revamped Customer Hijacking Prevention Dashboard Launched Today!

September 5, 2018

From your lips to our dashboard! Our revamped Customer Hijacking Prevention dashboard is live with new and deeper insights and enhanced user experienced.

Gartner Names Namogoo 2018 Cool Vendor in Digital Commerce

June 4, 2018

Cool news indeed! Namogoo has been named a 2018 Gartner Cool Vendor in Digital Commerce for our innovation and impact in eCommerce.

1,300 Consumers Reveal Their Top eCommerce Needs & Deal Breakers

May 16, 2018

What are the top eCommerce needs, frustrations and deal breakers of today’s consumers? We asked 1,300 online shoppers to find out this and much more in our newly released survey report.

How to Stop Cryptojacking From Hurting Your Online Customer Experience

April 18, 2018

Cryptocurrency mining malware is a real and growing threat and it could be messing with your eCommerce customer experience. Here’s how your business can stop it.

Google Chrome’s Ad Blocker Vs. Customer Journey Hijacking Prevention

February 15, 2018

Google Chrome’s ad blocker and Namogoo are preventing two very different kinds of ads for users and businesses. Here’s why.

The Most Wonderful Time of the Year? eCommerce Holiday Data Insights

January 1, 2018

Which days produced the most traffic and conversions this holiday season? We analyzed billions of web sessions to find out.

Get Prepared for the 2017 Holiday Season: How to Ensure Your Site Data isn’t Being Skewed by Bots

October 25, 2017

While technically the holidays are still two months away, they represent a crucial portion of retail merchant sales.

That Can’t Be Right: Why Do Hijacked Visitors Outperform Unaffected Visitors in Most KPIs?

August 10, 2017

Websites are at risk of having the most valuable customers lured away by offers of similar products.

Cyber Week Results: A Client Side Threats Point of View

December 3, 2016

With the holiday season upon us, we wanted to share some interesting findings from the period November 24 – 28, 2016, including Black Friday and Cyber Monday.

Dating Sites Soft Targets for Cyberattacks on Valentine’s Day

February 9, 2016

One of the industries facing a growing number of cyber-threats is online dating. Tinder, Match.com and PlentyofFish all faced assaults in 2015.

The Periodic Table of Cyber Security

December 1, 2015

As we all celebrated Thanksgiving, with our families and friends, it was also a time to celebrate us as Namogoo. We have only been around for a relatively short while, but we work hard on making a true impact on enterprise cyber security.

Re-thinking Enterprise Security: Outside-In

September 7, 2015

Customer Journey Hijacking is like a thief walking into your front door while you’re standing guard at the back and its impact is potentially devastating.