How Did One CX Fix Increase Build.com’s Conversion? Find Out at Etail West 2019
February 12, 2019
by David Abbou
For online and omnichannel retailers, Etail West 2019 in Palm Springs next week is a much anticipated opportunity for executives at top brands from across the continent to exchange the strategies, emerging trends, and disruptive digital technologies currently transforming the customer experience.
Companies attending eTail west spend millions to drive traffic to their websites, and to optimize their customers’ experience. Meanwhile, most are not aware of the amount of revenue they’re losing due to unauthorized ad injections causing a ~20% traffic leak and compromising precisely that user experience.
To help customers recover these lost millions, on day one of this year’s conference we have the pleasure of hosting a session with Top 500 retailer Build.com’s Senior Director of Brand Technology, Patrick Berry. Patrick and the team at Build.com invest significantly into their customer experience, so they reacted quickly after learning that 20% of their site visitors were not receiving that experience and were instead being diverted to competing promotions by unauthorized injected ads.
Patrick will share first-hand:
- The Build.com team’s experience preventing Customer Hijacking
- How Build.com increased conversion rates once they removed these disruptive ads
- What this entire discovery process revealed about how Build.com’s infected users behaved on their site after getting to view the digital experience as planned
Join Patrick and the team at Build.com on Feb. 19 at 11:50 a.m. to hear more.
How many of your own online customers are being diverted away from your site? How much revenue are you losing to Customer Journey Hijacking?
Pop by Booth 210 throughout Etail West 2019 to receive a customized website analysis that reveals how much revenue you can recover for your brand in 2019.