Case Study Thank You | Namogoo

How Hudson's Bay Company Prevents Online Journey Hijacking

A case study in increasing conversion rates

HBC (Hudson's Bay Company), a diversified global retailer operating across North America and Europe, ran a 30-day POV (proof-of-value) pilot with Namogoo to gain insight into the scale and impact of online journey hijacking on their customers and their bottom line.

Learn how the HBC and Namogoo teams collaborated to build out a robust picture of the Journey Hijacking phenomenon, and the increase HBC saw in key business parameters, including conversion rate.