Conversion Rate Optimization

The hidden pitfall in your eCommerce optimization tactics

July 1, 2020

For retailers, website optimization is about delivering the best possible experience to get a shopper to make a purchase. Injected ads do the exact opposite.

Online health and beauty stores are thriving – but losing revenue

June 25, 2020

In the wake of the COVID-19 outbreak, personal care retailers are seeing major increases in online visits – and in the threat posed by Customer Journey Hijacking.

4 Mobile Optimization Tips to Grow Sales This Holiday Season

October 23, 2019

With just over a month to go until Black Friday, now is the time to get your site mobile-ready to make the most of the season’s eCommerce potential. These four tips can help.

Brazil-Based Retailer Mobly Boosts Its Conversion Rate by Over 5% [Success Story]

October 16, 2019

By offering online shoppers an experience free of injected ads, Mobly now prevents these consumers from being stolen away to competing websites.

New eBook: How to Optimize & Protect Your Holiday eCommerce Experience

September 26, 2019

For eCommerce companies, making the most of the season’s sales potential involves both fine-tuning the customer experience and protecting it from client-side threats.

How Schuh Reduced Its Cart Abandonment Rate by 29% [Webinar]

August 28, 2019

View this on-demand webinar to hear how schuh reduced its shopping cart abandonment by 29% and increased its overall conversion rate by 2.78% as a result!

4 Proven Ways to Optimize Your eCommerce Checkout Process

August 22, 2019

We’ve surveyed shoppers, consulted with retailers, and analyzed huge amounts of online data. Here’s what we’ve learned about offering a great eCommerce checkout experience.

Shopping Cart Abandonment: 5 Reasons Shoppers Are Leaving Your Store

July 3, 2019

Shopping cart abandonment was not a problem before the rise of eCommerce. So why is it so common among today’s online shoppers, and what can you do about it?

How Ann Summers Protected its Customer Experience & Lifted Conversion by 2% [Webinar]

June 6, 2019

Ann Summers was shocked to find out that 20% of their site visitors were being hijacked by invasive ads. Watch Senior Optimisation Manager Andy Cole reveal how they took action and increased their conversion rate by 2% by preventing Customer Journey Hijacking in our recent webinar.

7 Steps to Create a Retail Loyalty Program

February 27, 2019

They say the grass is always greener on the other side of the fence, but when it comes to eCommerce customers, that’s not necessarily true. Studies show that retaining your existing customers costs five times less than acquiring new ones.

The 5 Essential Abandoned Cart Emails That Will Boost Sales

February 20, 2019

It’s always a bit of a head-scratcher when you find an abandoned shopping cart in a grocery store. It makes you think there must have been some emergency, because who changes their mind midway through a shopping trip and just

Bounce Rate Vs. Exit Rate: Which Should I Improve?

February 14, 2019

You pivot, filter, compare, repeat, and you’re still not sure if your web pages are working or not. There’s no point in beating your keyboard to a buttony pulp—many marketers struggle to measure engagement with content or product pages. Though

How Did 1 CX Fix Boost Build.com’s Conversion? Find Out at Etail West

February 12, 2019

eTail West 2019 is just around the corner and top online customer experience strategies will take center stage. Join our session with Build.com and find out how fixing one hidden CX problem has increased their revenue.

Need For Speed: Top 10 Web Performance Metrics You Must Monitor

November 29, 2018

While a decade ago websites were stacking up content and media like a buffet, the focus has now shifted to becoming leaner and faster. Performance metrics have taken center stage.

The Connection Between Page Load Speeds and User Experience

October 25, 2018

Online publishers and eCommerce vendors today have to create the perfect user experience (UX) to keep their clients engaged at all times. This feat is unachievable without impeccable page load times and performance metrics. Fast page load speeds are at

How Did Prime Day Impact Retailers? What Our Consumer Data Tells Us.

July 27, 2018

How did retailers fare during the Prime Day 2018 shopping period? Our data team looks at consumer data insights to see the impact on traffic, conversions and other key eCommerce metrics.

Four Ways Retailers Can Optimize the Click and Collect Experience

July 19, 2018

Click and collect is fast becoming a top priority for retailers. Here’s why it helps online brands gain a competitive edge and four ways to deliver it successfully.

The Post-Sales Customer Experience: Keep the Romance Going

July 15, 2018

Like relationships, customer journeys don’t end at checkout: Here are key post-sales touchpoints online retailers should prioritize to improve customer loyalty and retention.

eCommerce Growth Hacks: 4 Simple Social Proof Tactics to Boost Your Revenue

April 26, 2018

Social proof has become an incredibly powerful growth hacking force for eCommerce. Here are 4 simple strategies you can use to increase conversions and customer retention.

5 Strategies for Building Your Brand Online

March 29, 2018

Your online brand strategy is key to your success both short and long-term. Implement these 5 strategies to strengthen your brand awareness and build a loyal customer base.

Here’s the One eCommerce Conversion Tip You’ve Probably Never Heard Of

March 8, 2018

There are many strategies eCommerce teams invest in to optimize conversions, but there’s one major factor impacting them all that has flown under the industry’s radar until now.

How Did Black Friday Vs. Cyber Monday Perform? The Data is Out

December 6, 2017

Our data reveals business impacts, peak times and other trends that emerged from Black Friday and Cyber Monday.