Conversion Rate Optimization

Did Singles Day Arrive as the New Big Q4 eCommerce Event?

November 12, 2020

Singles’ Day has been showing promise outside of China over the past couple of years, but how did it impact eCommerce sales this year? Here’s what our data fresh from yesterday’s 11/11 shopping event reveals.

Namogoo and Contentsquare Partner to Enhance the Journey for the Most Valuable eCommerce Customers

November 10, 2020

Namogoo and Contentsquare announce a new partnership which enables online enterprises to remove barriers and friction from their customer experience and enhance eCommerce business results.

Ending 2020 On a High Note

November 2, 2020

As online retailers work hard to make the most of a crucial holiday shopping season, their efforts are being undermined by ad injections. We’re going to help brands end 2020 on a high note.

Amazon Just Kicked Off the 2020 Peak Sales Season

October 21, 2020

Did Amazon’s mega Prime Day get the jump on Black Friday and Cyber Monday? Has the competition for eCommerce holiday shoppers already started? We analyzed millions of sessions to find out.

How Traffic Hijackers Feed off of Your Best eCommerce Visitors

October 19, 2020

If you work in eCommerce, then monetizing your traffic is at the heart of your business. But traffic hijackers have built a multi-billion-dollar industry at your expense by displaying competitor ads on your own website.

Who’s Stealing Your First-Time Online Shoppers?

October 11, 2020

First-time shoppers present a major opportunity for eCommerce Retailers – but they’re not the only ones looking to capitalize. Here’s why traffic hijackers target these valuable customers with ad injections and how you can stop them from undermining your short- and long-term KPIs.

Can Global Ecommerce Cash in on the Singles Day Goldmine?

September 24, 2020

China’s Singles Day is gaining popularity with online shoppers around the world. Here’s how retailers can capitalize by keeping their single customers focused on their promotions and not their competitors’.

The Power of Identifying Customer Intent: eCommerce Lessons from Kurt Geiger & Fresh [Webinar]

September 17, 2020

In the COVID-19 era, identifying customer intent online is more important than ever. Digital experts from Kurt Geiger and Fresh share how capturing that intent and prioritizing on lifetime value is helping them optimize their customer journey and increase sales.

69% of your customers abandon your cart. What can you do?

September 14, 2020

Shopping cart abandonment accounts for a huge loss of potential sales, but understanding its causes and solutions helps online retailers gain back revenue at the business end of the sales funnel.

Exclusive Data: Here’s How This Labor Day Impacted eCommerce

September 9, 2020

With Labor Day behind us, now is the time to look at the weekend’s eCommerce data while preparing for upcoming holiday sales. Here’s a look at our key findings.

Black Friday 2020: Exclusive Insights That Will Help You Increase Conversion Rate by Up to 5%

August 26, 2020

All signs pointing to historic increases in traffic and sales this coming Cyber Week, competition will be at an all-time high. To help eCommerce retailers prepare, we’ve crunched our consumer data to equip you with the insights needed to maximize revenue and retention this holiday season.

Is this the Most Important Secret for Increasing Lifetime Value?

August 17, 2020

The boom in first-time online shoppers during COVID-19 has many online brands shifting focus from customer acquisition to lifetime value. Here’s why – and an important factor towards maximizing customer loyalty and retention.

Sales Trends Reveal Promise for Office Supplies & Electronics on Labor Day

August 13, 2020

Data show the weeks leading up to Labor Day are an especially promising time for office supplies and consumer electronics online retailers. But their customers are increasingly targeted by ad injections.

How Can eCommerce Get More Out of Labor Day Sales?

August 6, 2020

Recent trends give us reason to expect online sales to climb this Labor Day. But widespread ad injections threaten to cut into retailers’ holiday revenue.

[eBook] Online Traffic Is Surging – What You Need to Be Doing Differently to Optimize Conversions

August 3, 2020

For online retailers, eCommerce trends stemming from COVID-19 make conversion rate optimization more important than ever before. Our latest guide can help.

Q&A: Mobly CEO Victor Noda on eCommerce Growth
During COVID-19

July 23, 2020

Mobly CEO Victor Noda discusses how they’ve increased conversion by preventing Customer Journey Hijacking, strategies and tips for brands during COVID-19, and more.

Back to School 2020: Helping eCommerce Handle Unpredictable Demand

July 14, 2020

Two things are certain about back to school shopping this year – competition between online stores will be relentless, and only the prepared will retain bargain-hunting shoppers.

Brands Are Increasing Monthly Online Revenue by $506K with Namogoo’s Cost-free Offer

July 9, 2020

Since March, we have offered cost-free Customer Hijacking Prevention to help online retailers cope with the COVID-19 fallout. Here’s the impact on their revenue so far.

Online Purchase Intent Is on the Rise – How Can Consumer Electronics Maximize It?

July 6, 2020

Business is booming for online electronics stores during the coronavirus pandemic. How can these companies make the most of each shopper?

The Hidden Pitfall in Your eCommerce Optimization Tactics

July 1, 2020

For retailers, website optimization is about delivering the best possible experience to get a shopper to make a purchase. Injected ads do the exact opposite.

Online health and beauty stores are thriving – but losing revenue

June 25, 2020

In the wake of the COVID-19 outbreak, personal care retailers are seeing major increases in online visits – and in the threat posed by Customer Journey Hijacking.

Black Friday Vs. Cyber Monday: What Does the Data Mean for eCommerce?

December 5, 2019

How did Black Friday and Cyber Monday eCommerce KPIs stack up in 2019? Our client-side data reveals top insights and the hidden findings you can only find here.

4 Mobile Optimization Tips to Grow Sales This Holiday Season

October 23, 2019

With just over a month to go until Black Friday, now is the time to get your site mobile-ready to make the most of the season’s eCommerce potential. These four tips can help.

Brazil-Based Retailer Mobly Boosts Its Conversion Rate by Over 5% [Success Story]

October 16, 2019

By offering online shoppers an experience free of injected ads, Mobly now prevents these consumers from being stolen away to competing websites.

New eBook: How to Optimize & Protect Your Holiday eCommerce Experience

September 26, 2019

For eCommerce companies, making the most of the season’s sales potential involves both fine-tuning the customer experience and protecting it from client-side threats.

How Schuh Reduced Its Cart Abandonment Rate by 29% [Webinar]

August 28, 2019

View this on-demand webinar to hear how schuh reduced its shopping cart abandonment by 29% and increased its overall conversion rate by 2.78% as a result!

4 Proven Ways to Optimize Your eCommerce Checkout Process

August 22, 2019

We’ve surveyed shoppers, consulted with retailers, and analyzed huge amounts of online data. Here’s what we’ve learned about offering a great eCommerce checkout experience.

Shopping Cart Abandonment: 5 Reasons Shoppers Are Leaving Your Store

July 3, 2019

Shopping cart abandonment was not a problem before the rise of eCommerce. So why is it so common among today’s online shoppers, and what can you do about it?

How Ann Summers Protected its Customer Experience & Lifted Conversion by 2% [Webinar]

June 6, 2019

Ann Summers was shocked to find out that 20% of their site visitors were being hijacked by invasive ads. Watch Senior Optimisation Manager Andy Cole reveal how they took action and increased their conversion rate by 2% by preventing Customer Journey Hijacking in our recent webinar.

7 Steps to Create a Retail Loyalty Program

February 27, 2019

They say the grass is always greener on the other side of the fence, but when it comes to eCommerce customers, that’s not necessarily true. Studies show that retaining your existing customers costs five times less than acquiring new ones.

The 5 Essential Abandoned Cart Emails That Will Boost Sales

February 20, 2019

It’s always a bit of a head-scratcher when you find an abandoned shopping cart in a grocery store. It makes you think there must have been some emergency, because who changes their mind midway through a shopping trip and just

Bounce Rate Vs. Exit Rate: Which Should I Improve?

February 14, 2019

You pivot, filter, compare, repeat, and you’re still not sure if your web pages are working or not. There’s no point in beating your keyboard to a buttony pulp—many marketers struggle to measure engagement with content or product pages. Though

How Did 1 CX Fix Boost Build.com’s Conversion? Find Out at Etail West

February 12, 2019

eTail West 2019 is just around the corner and top online customer experience strategies will take center stage. Join our session with Build.com and find out how fixing one hidden CX problem has increased their revenue.

Need For Speed: Top 10 Web Performance Metrics You Must Monitor

November 29, 2018

While a decade ago websites were stacking up content and media like a buffet, the focus has now shifted to becoming leaner and faster. Performance metrics have taken center stage.

The Connection Between Page Load Speeds and User Experience

October 25, 2018

Online publishers and eCommerce vendors today have to create the perfect user experience (UX) to keep their clients engaged at all times. This feat is unachievable without impeccable page load times and performance metrics. Fast page load speeds are at

How Did Prime Day Impact Retailers? What Our Consumer Data Tells Us.

July 27, 2018

How did retailers fare during the Prime Day 2018 shopping period? Our data team looks at consumer data insights to see the impact on traffic, conversions and other key eCommerce metrics.

Four Ways Retailers Can Optimize the Click and Collect Experience

July 19, 2018

Click and collect is fast becoming a top priority for retailers. Here’s why it helps online brands gain a competitive edge and four ways to deliver it successfully.

The Post-Sales Customer Experience: Keep the Romance Going

July 15, 2018

Like relationships, customer journeys don’t end at checkout: Here are key post-sales touchpoints online retailers should prioritize to improve customer loyalty and retention.

eCommerce Growth Hacks: 4 Simple Social Proof Tactics to Boost Your Revenue

April 26, 2018

Social proof has become an incredibly powerful growth hacking force for eCommerce. Here are 4 simple strategies you can use to increase conversions and customer retention.

5 Strategies for Building Your Brand Online

March 29, 2018

Your online brand strategy is key to your success both short and long-term. Implement these 5 strategies to strengthen your brand awareness and build a loyal customer base.

Here’s the One eCommerce Conversion Tip You’ve Probably Never Heard Of

March 8, 2018

There are many strategies eCommerce teams invest in to optimize conversions, but there’s one major factor impacting them all that has flown under the industry’s radar until now.

How Did Black Friday Vs. Cyber Monday Perform? The Data is Out

December 6, 2017

Our data reveals business impacts, peak times and other trends that emerged from Black Friday and Cyber Monday.

That Can’t Be Right: Why Do Hijacked Visitors Outperform Unaffected Visitors in Most KPIs?

August 10, 2017

Websites are at risk of having the most valuable customers lured away by offers of similar products.