Awareness of the rapidly growing ad injection epidemic is broad by this point; research and reports from Google as well as academic institutions continue to add additional layers to the same defined problem.
The story hasn’t changed: malicious Digital Malware is inadvertently installed on consumer laptop, desktop and mobile devices, and unwanted ads and other content are injected into their browsers, distorting the experience of the websites they are trying to visit. What is changing is the scale and scope of the problem, which is increasing exponentially.
Cisco’s recently released 2017 Annual Cybersecurity Report shows that 75% of organizations are affected by malicious adware – generating revenue for the adware creators by “stealing” it from the legitimate website through unauthorized pop-up banners and injected competitive product ads.
Because this adware sits on the client-side, server-side solutions are completely ineffective in protecting companies’ online customer journeys from being “hijacked” (on average, we find that 10-20% of a company’s website visitors are infected). Enterprises are losing tens of millions of dollars a year to these bad actors.
Even the most tech savvy customers are vulnerable to malicious adware, as it is frequently delivered during their everyday online activities, and impacts all browser and device types. The solution is to extend protection all the way TO the browser, preventing “online journey hijacking” and disruptions on behalf of your customers.