Topic: ecommerce

Getting A/B Testing Right: Lessons from Namogoo’s Work with Major Online Retailers

September 11, 2019

A/B testing is a critical tool for optimizing just about every aspect of an eCommerce customer experience. But ensuring its reliability requires careful planning.

Ad Blockers vs. Customer Hijacking Prevention: What’s the Difference?

September 4, 2019

While both solution types block ads they consider unwanted, they define those ads very differently and block them in very different ways. Here’s why.

4 Proven Ways to Optimize Your eCommerce Checkout Process

August 22, 2019

We’ve surveyed shoppers, consulted with retailers, and analyzed huge amounts of online data. Here’s what we’ve learned about offering a great eCommerce checkout experience.

Why You’re Likely Paying Affiliate Marketers for Disrupting Your Customers

August 1, 2019

If you have an online store, unscrupulous affiliate marketers are trying to disrupt it through injected ads. Here’s why you’re likely paying them.

How Injected Ads Target Shoppers When They’re Ready to Buy

July 17, 2019

We’ve long known about injected ads stealing shoppers away from eCommerce websites, but Namogoo’s latest data show these ads are most common near the end of the customer journey.

Shopping Cart Abandonment: 5 Reasons Shoppers Are Leaving Your Store

July 3, 2019

Shopping cart abandonment was not a problem before the rise of eCommerce. So why is it so common among today’s online shoppers, and what can you do about it?

You’re at Risk of Losing Your Best Customers to Customer Journey Hijacking

June 26, 2019

Today’s online retailers are increasingly aware that injected ads steal their customers away. But did you know that the best customers are subjected to these ads most often?

With Customer Journey Hijacking Gone, eCommerce Conversion Rates Rise

June 19, 2019

What do top brands like TUMI, Office Depot, UGG, and Build.com all have in common? They’ve all seen their eCommerce conversion rate rise after removing Customer Journey Hijacking from their CX — and are happy to share their stories.

Namogoo Launches the 1st Israel eCommerce Innovation Virtual Summit on June 24

June 4, 2019

What’s the quickest way to learn all about Israeli startups currently transforming eCommerce? Namogoo has launched the Israel eCommerce Innovation Virtual Summit. Join live webinars from June 24-27 bringing together cutting-edge technologies and top global retail brands in one interactive online forum.

Our Memorial Day Data is Out: Was it One to Remember for Online Retailers?

May 30, 2019

Did Memorial Day 2019 promotions deliver gains for online retailers? We dove into our data to reveal which product verticals saw the largest increases in eCommerce orders and conversion rates.

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