Topic: ecommerce data insights

Getting A/B Testing Right: Lessons from Namogoo’s Work with Major Online Retailers

September 11, 2019

A/B testing is a critical tool for optimizing just about every aspect of an eCommerce customer experience. But ensuring its reliability requires careful planning.

eCommerce Beyond Amazon: Who Made the Most of Prime Day?

July 24, 2019

While many shoppers were busy taking advantage of Prime Day, we at Namogoo measured the sale’s impact on eCommerce beyond Amazon. Here’s what we found.

Black Friday Vs. Cyber Monday 2018: Our Data Reveals This Year’s eCommerce King

November 28, 2018

We dove into our Cyber Monday and Black Friday consumer data to reveal each day’s top traffic and conversion metrics, and see which day made the largest impact for online businesses.

Report: Retailers to Lose $2.4B to Customer Journey Hijacking this Holiday Season

October 16, 2018

Online businesses leave no stone unturned in their holiday season optimization efforts. But data shows retailers will lose billions in revenue during the 2018 peak season due to invasive injected ads.

How Did Prime Day Impact Retailers? What Our Consumer Data Tells Us.

July 27, 2018

How did retailers fare during the Prime Day 2018 shopping period? Our data team looks at consumer data insights to see the impact on traffic, conversions and other key eCommerce metrics.

Experts & Shoppers Share Insights on Checkout Optimization

June 28, 2018

What are the best ways to optimize your checkout process? We asked online shoppers and interviewed industry executives to find out.

1,300 Consumers Reveal Their Top eCommerce Needs & Deal Breakers

May 16, 2018

What are the top eCommerce needs, frustrations and deal breakers of today’s consumers? We asked 1,300 online shoppers to find out this and much more in our newly released survey report.

The Most Wonderful Time of the Year? eCommerce Holiday Data Insights

January 1, 2018

Which days produced the most traffic and conversions this holiday season? We analyzed billions of web sessions to find out.

How Did Black Friday Vs. Cyber Monday Perform? The Data is Out

December 6, 2017

Our data reveals business impacts, peak times and other trends that emerged from Black Friday and Cyber Monday.

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