Understanding Cookies: What Every Business Should Know [Infographic]

Einat Etzioni
  • Einat Etzioni
  • January 15, 2020
  • 3 min read

While the technology behind cookies is not new, the extent to which they’re regulated is.

Cookies were first developed in the 1990s as a way of enabling websites to store important details about each user without relying exclusively on server-side storage. Today, they are used nearly universally on major websites, and it is common for a single website to use dozens or hundreds of them. So, while much of the technology driving websites has changed in the past 25 years, chances are that your website relies heavily on cookies.

There are good reasons for websites to use cookies, which we explore in more depth in our eBook The Essential Guide to Cookie Compliance: What Every Business Should Know About Cookies. But as consumer privacy regulations get stricter, it’s becoming more important for companies to invest significant resources in making sure they’re using cookies legally. The use of cookies is covered by both the European Union’s General Data Protection Regulation (GDPR, which went into effect in 2018) and the California Consumer Privacy Act (CCPA, which will go into effect next week, on January 1, 2020). Both of those laws threaten significant penalties for noncompliance, and they have inspired similar legislation in other U.S. states and in countries around the world.

To ensure that your company is using cookies legally, it’s important to understand what cookies are, what they do, what the key risk factors are, and how they’re regulated. For a quick overview of the basic factors all businesses should keep in mind when using cookies, check out our latest (downloadable) infographic:

In addition, complying with the latest consumer privacy laws requires your company to have a clear sense not only of how its website uses cookies, but also of how the third-party services embedded in its site use them. Namogoo’s Customer Privacy Protection (CPP) solution can help you by mapping those services, showing you what data they’re collecting from your website, and keeping tabs on their activities in real time. It also alerts you immediately in case it detects suspicious activity. And it lets you compare the data third-party services are collecting from your website with the information they’re gathering from other sites – benchmarks you can use to evaluate whether to remove certain services from your website.

Ready for a closer look at cookies, the risk factors to keep in mind, and the steps your company should take to stay on the right side of the law? Download our eBook The Essential Guide to Cookie Compliance: What Every Business Should Know About Cookies to learn more.