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Namogoo Offers Free Browser Bot Detection for Ecommerce Retailers [Press Release 10/24/2017]

Bot Detection Service Available at No Cost Through January 31 to Help Retailers Optimize Analytics During the Holiday Shopping Season

BOSTON – October 24, 2017
Namogoo today announced that it will offer its Namogoo Browser Bot Detection for free to ecommerce retailers through January 31, 2018. This service integrates into ecommerce analytics tools, enabling online retailers to detect and identify a new generation of browser bots that mimic real users’ behavior and ensure their business decisions are based only on human visitor data.

According to recent research, bots – both good and bad – are responsible for nearly 52 percent of all web traffic. While many web analytics tools offer bot filtering, they only catch about one percent of that traffic, and can’t keep up with the scale and acceleration at which new bots are being created. Unfiltered bot traffic can significantly skew ecommerce site analytics, giving retailers a false read on visitor behavior.

Namogoo’s Browser Bot Detection easily integrates with a wide range of analytics software including Google Analytics, Adobe, Soasta, New Relic and many more. Browser Bot Detection enables retailers to:

  • Understand their true business KPIs and how are they skewed by bot traffic
  • See which web pages are most impacted by bot traffic
  • See what devices bots mimic the most on their site
  • Gain visibility into what kind of activities bots are running on their site
  • “Browser bots are getting better at impersonating humans and conducting what would be considered normal human behavior, making it nearly impossible for analytics tools to distinguish bots from humans,” said Chemi Katz, co-founder and CEO, Namogoo. “We decided to give our Namogoo Browser Bot Detection service away for free this holiday season to support retailers in optimizing their business at the most critical time of the year.”

    To learn more about Namogoo’s Browser Bot Detection service and free holiday offering, please visit https://www.namogoo.com/browser_bot_detection_offer. To qualify, retailers must have more than one million unique monthly page visits.

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