A New Approach To Address Unknown and First-Time Shoppers Who Comprise 75% of Online Visitors
Did you know that unknown and first-time visitors constitute 75% of online visitors today, many of which are first-timers browsing products across multiple websites? Of these unknown visitors, 40% ignore the privacy consent or browse in private mode. With the number of privacy concerned shoppers continually on the rise, the need to understand their shopping behavior is more important than ever before. This is where Namogoo and Contentsquare’s partnership comes into play.
“What’s unique about this partnership is that it gives brands an unprecedented understanding of first-time and unknown visitors that relies on contextual CX insights rather than the information traditionally gleaned through customer profiling. For example, we can now understand whether first-time visitors are tech savvy or not, allowing businesses to create personalized experiences that are relevant to that particular segment.”
Executive Vice President, Global Business Development & Partnerships at Contentsquare
Online retailers can better understand how unknown visitors behave, identify high purchase probability populations that are proven to convert by 50%-200% more than average, and drive new growth opportunities. They can remove points of friction throughout the customer journey and provide a continuous, distraction-free onsite experience, from acquisition all the way to purchase and retention.
Uncovering Intent to Create Hyper-Personalized Journeys Without The Need For Cookies or Visitor History
Namogoo’s segments are built on 1.2 Billion unique monthly visitors, of leading companies including Lowe’s, JCPenney, H&M, M&S, HP, Lenovo, Levi’s, Argos, Dollar Shave Club and many others. These segments bolster the analytics of retail, commerce, CPG, travel, marketplaces and fintech companies who wish to get a complete view of their customers. The data provided includes the visitor’s propensity to purchase, probability of abandonment and retention, predicted life-time value, installations on the devices, shopping tools used, password savers, ad blockers, VPN usage, the device’s availability and network speed.
These unique, commerce-oriented, data points and segments can be accessed within Contentsquare and are calculated on any digital real-estate, in real-time while browsing, giving eCommerce teams the power to take immediate action. Customers can conduct advanced deep-dives, noise filtering, breakdowns, and analyses.
It’s now live and available for Contentsquare customers to use and drive unstoppable online journeys. We’re thrilled about this next step in our partnership with Contentsquare and look forward to increased growth and customer satisfaction in the coming months.