How Namogoo Can Help You Protect Your Customers’ Personal Information
November 4, 2019
by Tirtza Giles
The internet has come a long way in recent years, and so have we at Namogoo.
When we first started in 2014, we were focused exclusively on leading the leading the way in Customer Hijacking Prevention. And with good reason: Customer Journey Hijacking was – and is – an expensive problem that steals customers away from eCommerce websites, costing online retailers a significant amount of money every day.
But as we have helped many companies overcome the threat of CJH, we have also seen that this is not the only kind of Digital Chaos hurting businesses’ profitability. Today, a wide variety of companies face major risks due to the use of third-party services embedded into their websites. And we have seen that our technology and expertise can help companies mitigate these risks.
That realization is the reason we developed a second platform: Namogoo’s Customer Privacy Protection (CPP) solution. It is designed to offer companies increased peace of mind as they continue to enjoy all the benefits third-party services bring to their websites.
That’s because there are real advantages – and real dangers – to embedding third-party services into a website. On one hand, these services can enhance the user experience and help companies make the most of their marketing and monetization efforts, without requiring them to invest the resources to develop such sophisticated tools in-house. But on the other hand, using such services involves ceding some control over your website to external companies. And that, in turn, can open the door for bad actors to take advantage of your site and compromise your customers’ sensitive personal information – which could both hurt your reputation and put you at legal risk.
How does our CPP solution mitigate these risks?
Our self-learning, end-to-end Customer Privacy Protection solution provides you with the real-time details you need regarding the third-party (and fourth-party) services embedded into your website.
To give each of our customers this information, our CPP platform continuously audits websites to find any data vulnerabilities or any signs that information has been accessed by malicious hackers. It also provides you with details on the data that third and fourth parties have collected from your website, so that you can verify that these vendors are only collecting the data that you have agreed upon.
Specifically, the insights that our CPP solution offers you include:
- A complete look at any data collected from your website by third- and fourth-party vendors, as well as the ability to drill down into the details of this data collection.
- A holistic view of any exposed personal data or other privacy risks within your website (including within each webpage’s URL, storage, and cookies).
- A detailed breakdown of the data a given vendor collects from your website, as compared to the data that vendor collects from other websites – providing you with benchmarks to highlight any suspicious anomalies.
In case of any suspicious behavior within your website, our solution will automatically alert you in real time. And to help your team resolve any such incidents quickly, the platform ranks incidents by their priority level based on severity and impact.
Should your company suffer from a data breach or cyber-attack via a third- or fourth-party vendor, our CPP solution will also provide you with the details your team needs to mitigate the risk posed by the incident and resolve any underlying vulnerabilities. These details include what type of data was collected, when the incident began, on which webpages it occurred, and which audience segments it affected.
Is your website at risk?
Today’s web development ecosystem is largely built around third-party services, and that shows no signs of changing anytime soon. In fact, the use of third-party software has become so common that many of these online services themselves rely on embedded software provided by third-party vendors. According to data that we at Namogoo have gathered, roughly 40% of all embedded services running on today’s websites are provided not by third parties, but by fourth parties.
There are some very good reasons for the increasing use of third-party services, and in many cases, it creates a win-win-win situation for companies, their customers, and their software providers. But these services tend to frequently be updated without notice (in many cases, three or four times per month, according to data that we at Namogoo have gathered), and they can expose companies to the risk of a data breach that could result in significant reputational damage. In fact, just last year, British Airways suffered a major data breach via a third-party service embedded into its website – resulting in a fine of $229 million, the largest financial penalty imposed on a company under the EU’s General Data Protection Regulation (GDPR) to date.
The good news is that, while the risk factors associated with third- and fourth-party services are getting more sophisticated, so is the AI-powered technology that can protect a company from these risks. With Namogoo’s Customer Privacy Protection (CPP) platform, you can always have the necessary insights into the ways vendors collect data from your website.
This way, you can continue enjoying all the advantages of embedding external software within your site – without needing to worry that you and your customers could fall victim to these services’ lack of transparency.
Is your company at risk due to its use of third- and fourth-party online services? For a look at what external software vendors are doing within your website, get a free privacy risk analysis today.