Ending 2020 On a High Note
- David Abbou
- November 2, 2020
- 6 min read
If your company sells things – any kinds of things – to consumers, then you already know what a powerful impact the holiday shopping season can have on your annual sales revenue. This year, given the real challenges facing so many businesses and consumers in the COVID-19 era, online sales will be at the forefront of holiday shopping in a way we’ve never seen before.
But, as retailers face unprecedented pressure to compete for online shoppers, making the most of that sales potential demands an eCommerce experience fine-tuned to meet their ever-increasing expectations.
As a company that helps many leading eCommerce retailers to keep their customers on-site and grow their online revenue, we are now offering our Customer Hijacking Prevention solution at no cost until the end of the year – including the entire holiday shopping season.
Why was this decision a virtual no-brainer as we set out to support retailers during this make-or-break period? It’s all about the realization that during the upcoming holiday shopping season (and through the end of 2020), Customer Journey Hijacking will be an especially costly problem for retailers and eCommerce companies. More specifically, there are three reasons these companies need Customer Hijacking Prevention more this quarter than ever before:
#1: COVID-19 makes eCommerce a necessity for retailers
Although eCommerce has been steadily increasing for many years, the coronavirus outbreak has dramatically accelerated that trend.
Of course, for retailers, the other side of the coin is that brick-and-mortar stores have been walloped by the restrictions and changes to shopping habits that have resulted from the COVID-19 crisis.
While different industries have been affected by COVID-19 in different ways, the big-picture trend clearly puts eCommerce front and center for retailers across the board.
And, given that Customer Journey Hijacking displays disruptive injected ads to consumers during 20% of online shopping sessions, preventing this expensive problem has become a more urgent and promising way for retailers to maximize their sales revenue.
#2: Q4 and the holiday shopping season promise to take it up a notch
Starting with Black Friday and Cyber Monday, the holiday shopping season is consistently the year’s peak sales period across virtually all types of retailers.
But that is not the only way this year’s holiday shopping season will differ from in past years.
With online sales numbers up and customers showing high price sensitivity in the wake of the financial uncertainty brought on by COVID-19, competition among retailers has intensified this year – a trend that we expect to continue heading into Black Friday and beyond.
And because Amazon’s massive Prime Day was held this month (instead of in July, as in previous years), it seems that this year’s holiday shopping season will be drawn out over a longer period than we usually see.
As our data showed, online retailers in a variety of industries saw significantly higher sales on this Prime Day than last.
So it should come as no surprise that recent weeks have seen some retailers moving up their holiday promotions as compared to past years.
With eCommerce undoubtedly set to have a record-setting season and with competition on the rise, making the most of holiday sales will be increasingly important for retailers in the coming months.
And, given that unauthorized ad injections are proven to reduce retailers’ overall online conversion rates by between 1.5% and 5%, blocking Customer Journey Hijacking has even more potential to boost online sales revenue this holiday shopping season than in previous years.
#3: Customer Hijacking Prevention makes a powerful difference for retailers
With eCommerce playing an especially critical role, this year has highlighted how dramatically retailers can boost sales by preventing their site visitors from viewing competitors’ ads.
Additionally, even before COVID-19 hit the U.S., Customer Hijacking Prevention enabled retailers to increase their sales revenue by hundreds of millions of dollars during the year’s peak eCommerce events.
The numbers really tell the story here:
- Among retailers that have used Namogoo to overcome the problem of Customer Journey Hijacking since March of this year (when COVID-19 first led to major closures and restrictions in the U.S.), the average company has made an extra $506,000 in sales revenue each month simply by preventing unauthorized ad injections.
- In total, retail and eCommerce brands have earned an additional $1.5 billion in sales revenue since the start of 2020 by using our technology.
- Over the course of last year’s holiday shopping season, our clients boosted their eCommerce revenue by a total of $857 million by preventing Customer Journey Hijacking.
How to prevent ad injections at no cost
For any company looking to avoid losing online sales to Customer Journey Hijacking this holiday shopping season, now is the time to act.
Although Black Friday and Cyber Monday are less than a month away, it’s not too late to start blocking unauthorized ad injections before these major sales holidays.
Namogoo’s Customer Hijacking Prevention solution can be set up rapidly and remotely, providing an immediate conversion rate increase of at least 1.5%.
Now you can stop injected ads from diverting your customers away at no cost.
In today’s increasingly eCommerce-focused era, gaining that ability to protect your online shopping experience empowers you to make the most of the year’s peak sales period – both to maximize Q4 revenue and to gain loyal customers well into 2021.