The Best 4th of July eCommerce Strategy You Haven’t Heard Of
- The Namogoo Team
- June 29, 2020
- 3 min read
Independence Day 2020 will be different from previous years due to COVID-19 and social distancing, which is likely to significantly limit how Americans will be celebrating. On the other hand, online stores are becoming even more important because shoppers must often buy online nowadays. In light of the “new normal”, it will be interesting to see what American eCommerce retailers can do for consumers, and we at Namogoo are going to be right there with them.
Helping our American partners help their customers
Namogoo is proud to be working with some of the strongest All American brands which are making the most of the online economy. Besides being American companies, these brands have another thing in common – they have all suffered from Customer Journey Hijacking. Below are just two examples of US customers that we have cured of this scourge.
TUMI, owned by Samsonite, is a New Jersey manufacturer of high-end travel luggage. After preventing unauthorized injections with Namogoo’s Customer Hijacking Prevention solution, TUMI’s digital team was thrilled when their overall conversion rate increased by 2.25%. Not only did conversion increase, shopping cart abandonment dropped by 16%.
Deckers Brands is a footwear designer and distributor based in California, with a portfolio that includes UGG and Teva. After discovering the scale and impact of Customer Journey Hijacking on their online sales, Deckers implemented Namogoo’s solution and saw overall conversion rate increases of 2.43% and 1.78% at UGG and Teva, respectively.
Not just in the USA
Customer Journey Hijacking is an international problem. It disrupts the customer’s online experience by displaying unauthorized ads intended to lure them to other websites, often those of competitors. The ads themselves are designed to seem as though they belong there, and many offer discounted prices compared to those on the hijacked website. Traffic hijackers exploit this tactic to grab potential buyers away from eCommerce stores — and that directly cuts into their investments towards creating a smooth and individualized customer journey.
Knowing is half the battle
One of the secrets to the success of traffic hijackers is that the technology involved inserts ads on the customer’s device, so eCommerce stores have no awareness that it’s even occurring.
Online retailers are also generally unaware of the effect of Customer Journey Hijacking on their customers and their bottom line — a recent survey showed that 53% of consumers are likely to click on injected ads, and that it commonly reduces online conversion rates by up to 5%.
Finally, because they are most likely to download extensions, apps and other free programs pre-bundled with ad injections, it is often a retailer’s best customers who are exposed the most to hijacking.
Reclaim your rightful online revenue
Our US clients came to understand the harm that Customer Journey Hijacking was doing to their brand and their bottom line, and decided to put an end to it. By working with Namogoo, these retailers instantly stopped losing eCommerce sales and won back the revenue that was being diverted by hijackers.
Don’t let your hard work go to waste – join these American brands in eliminating Customer Journey Hijacking immediately. Our SaaS solution runs remotely and delivers conversion rate increases of between 1.5% and 5% as soon as it goes into action.
Lastly, Namogoo is supporting retailers by making our Customer Hijacking Prevention solution available cost-free, for a limited time, due to the Coronavirus crisis.