Countdown to the CCPA: 7 Steps to Compliance [Infographic]
December 12, 2019
by Tirtza Giles
With less than three weeks left until the California Consumer Privacy Act (CCPA) goes into effect, time is running out to make sure your business is fully prepared to comply with the law.
Starting on January 1, 2020, the U.S. state that is home to Apple, Google, and Facebook will have unprecedented restrictions on the ways companies can gather, sell, and use individual consumers’ details. The new law will affect businesses well beyond California’s borders, and it will have the ability to impose serious fines in case of noncompliance.
While those penalties may sound smaller than those of the GDPR (General Data Protection Regulation, the European Union’s legislation that largely inspired the CCPA), the new law creates a mechanism for consumers to sue companies either individually or collectively. Should individuals’ data be leaked as a result of a company’s failure to implement adequate security measures, under the CCPA that company could be looking at a penalty of up to $750 per consumer per incident or the cost of actual damages (whichever is higher).
So will the CCPA apply to you? It will if your business (or any of its parent or subsidiary companies) meets all of the following criteria:
- It is a for-profit company that “does business in the State of California” (even if it doesn’t have a physical presence in California).
- It collects the data of Californians (or has the data of Californians collected on its behalf), and it determines (at least in part) how and why that data will be used.
- It meets at least one of the following thresholds:
- Its gross annual revenue exceeds $25 million.
- It uses the personal data of at least 50,000 consumers every year for commercial purposes (including buying, receiving, selling, or sharing the personal information of consumers for commercial purposes).
- It derives 50% or more of its annual revenue from selling consumers’ personal information.
To help you make sure your company is prepared to stay on the right side of the law in 2020 and beyond, take a look at our latest infographic, which lays out a seven-step process for complying with the CCPA:
Want to make sure your company is ready for 2020? Download the infographic above for an overview, or check out our full eBook Preparing for CCPA Compliance: 7 Steps to Ensure Compliance and Protect Your Business for a deeper dive into the law’s requirements and implications for your company.