Cookies in the Age of GDPR and CCPA: How to Stay Compliant [eBook]
November 26, 2019
by Tirtza Giles
If your company has a website, chances are that it relies heavily on cookies. Nearly all websites do today, and it’s not hard to see why: Not only do cookies offer companies a simple way to personalize the customer experience, but they also enable them to gather useful insights about their customer base.
In light of the increasing urgency of ensuring compliance with laws relating to cookies, we have published our latest free eBook – The Essential Guide to Cookie Compliance: What Every Company Should Know About Cookies. You can download it today to help your company avoid the risks of failing to comply with laws such as the GDPR and the CCPA.
In this guide, you will learn:
- What cookies are and how they work.
- What the various types of cookies are and how they differ.
- Why cookies are so popular and how they benefit both website owners and visitors.
- Why some cookies create privacy concerns for consumers.
- How to protect your company from legal risks, and how digital solutions can help.
With just weeks to go until the CCPA goes into effect, it is important for companies to make sure they are fully prepared to comply with the law. This is the case for a wide variety of businesses around the world, because the law is written to apply to any for-profit company that “does business in the State of California” and meets at least one of several criteria – regardless of where that company is based.
The significance of the GDPR and the CCPA lies not just in the unprecedentedly strict requirements they impose on companies and the rights they grant to consumers, but also in the potential they create for companies to face massive fines for noncompliance.
Under the GDPR, a serious violation could cost a company up to 4% of its global annual turnover, or 20 million euros – whichever is higher. And we have already seen a willingness to impose such penalties: After British Airways fell victim to a major data breach via a third-party service embedded into its website, it was fined $229 million.
Although the CCPA only allows for penalties of up to $2,500 for each unintentional violation and up to $7,500 for each intentional violation, it also allows consumers to sue companies either individually or in a class-action lawsuit. As a result, the CCPA’s penalties could reach from $100 to $750 (or the cost of actual damages, should it exceed $750) for each individual violation.
Taken together, the GDPR, the CCPA, and other proposed laws around the world point to a new reality for businesses regarding cookies: Regardless of where your company is based, you must make sure your website complies with all relevant consumer privacy laws – or risk facing harsh legal, reputational, and financial consequences.
What are cookies, why does your website need them, and how can you avoid legal exposure? Click below to download The Essential Guide to Cookie Compliance: What Every Company Should Know About Cookies.