Cookies in the Age of GDPR and CCPA: How to Stay Compliant [eBook]

November 26, 2019
by Tirtza Giles

Cookies in the Age of GDPR and CCPA: How to Stay Compliant [eBook]

Cookies in the Age of GDPR and CCPA: How to Stay Compliant [eBook]

November 26, 2019
by Tirtza Giles

November 26, 2019
by Tirtza Giles

If your company has a website, chances are that it relies heavily on cookies. Nearly all websites do today, and it’s not hard to see why: Not only do cookies offer companies a simple way to personalize the customer experience, but they also enable them to gather useful insights about their customer base.

But while cookies are useful tools for today’s companies, staying on the right side of the law has gotten more complicated in recent years – and it’s about to get even more difficult. That’s primarily because of the European Union’s General Data Protection Regulation (GDPR, which went into effect in 2018) and the California Consumer Privacy Act (CCPA, which will go into effect on January 1, 2020). Both of these laws have created new requirements that companies must meet regarding the use of consumers’ personal information – and both laws make it clear that they apply to the use of cookies.

In light of the increasing urgency of ensuring compliance with laws relating to cookies, we have published our latest free eBook – The Essential Guide to Cookie Compliance: What Every Company Should Know About Cookies. You can download it today to help your company avoid the risks of failing to comply with laws such as the GDPR and the CCPA.

In this guide, you will learn:

  • What cookies are and how they work.
  • What the various types of cookies are and how they differ.
  • Why cookies are so popular and how they benefit both website owners and visitors.
  • Why some cookies create privacy concerns for consumers.
  • How recent laws have restricted the use of cookies.
  • How to protect your company from legal risks, and how digital solutions can help.

Why is now the time to examine your company’s use of cookies?

With just weeks to go until the CCPA goes into effect, it is important for companies to make sure they are fully prepared to comply with the law. This is the case for a wide variety of businesses around the world, because the law is written to apply to any for-profit company that “does business in the State of California” and meets at least one of several criteria – regardless of where that company is based.

The significance of the GDPR and the CCPA lies not just in the unprecedentedly strict requirements they impose on companies and the rights they grant to consumers, but also in the potential they create for companies to face massive fines for noncompliance.

Under the GDPR, a serious violation could cost a company up to 4% of its global annual turnover, or 20 million euros – whichever is higher. And we have already seen a willingness to impose such penalties: After British Airways fell victim to a major data breach via a third-party service embedded into its website, it was fined $229 million.

Although the CCPA only allows for penalties of up to $2,500 for each unintentional violation and up to $7,500 for each intentional violation, it also allows consumers to sue companies either individually or in a class-action lawsuit. As a result, the CCPA’s penalties could reach from $100 to $750 (or the cost of actual damages, should it exceed $750) for each individual violation.

Moreover, the GDPR and the CCPA have begun to inspire similar laws in other jurisdictions – both in other states within the U.S. and in other countries around the world.

Taken together, the GDPR, the CCPA, and other proposed laws around the world point to a new reality for businesses regarding cookies: Regardless of where your company is based, you must make sure your website complies with all relevant consumer privacy laws – or risk facing harsh legal, reputational, and financial consequences.

What are cookies, why does your website need them, and how can you avoid legal exposure? Click below to download The Essential Guide to Cookie Compliance: What Every Company Should Know About Cookies.

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