1,300 Consumers Reveal Their Top eCommerce Needs & Deal Breakers

May 16, 2018
by Ohad Hagai

1,300 Consumers Reveal Their Top eCommerce Needs & Deal Breakers

1,300 Consumers Reveal Their Top eCommerce Needs & Deal Breakers

May 16, 2018
by Ohad Hagai

May 16, 2018
by Ohad Hagai

The speed with which technology has transformed online shopping in recent years is phenomenal. Technological innovation has opened up new ways for online brands to engage their target markets, and consumer adoption of these new online platforms and devices has dramatically evolved customer behavior and expectations.

This new paradigm poses new questions for eCommerce businesses who want to better understand their customers, including:

  • What other activities are competing for their attention while they’re shopping online?
  • What are the most important elements of a great online shopping experience?
  • What are the most frustrating factors that lead them to abandon their shopping carts?

We started this conversation earlier this year when we interviewed eCommerce executives to get their take on how to best address this changing landscape. We now continue it — but this time we turn the spotlight around to online consumers with our newly released survey report, which asked these questions and more from over 1,300 U.S. online shoppers.

The 2018 Online Consumer Study: Optimizing the Journey for Today’s Multi-Tasking Shopper reveals some thought-provoking insights on their habits, needs and deal breakers when shopping online. Key insights that emerged include:

  • More than half of consumers make purchases while juggling other activities, such as work and household chores, and a large percentage are actually in brick-and-mortar stores comparing the same or similar products while browsing a retail website.
  • 77 percent cite shipping and extra fees as the main reasons they’ll abandon a shopping cart
  • 58 percent are likely to click on unauthorized injected competitive ads that offer a lower price

This survey also uncovered for the first time how online shoppers react when exposed to Online Journey Hijacking. Respondents shared important feedback on what they would do when presented with competitor pop-ups and banners on the site they’re browsing, who they feel is responsible for those ads, and how those ads make them feel about that online brand.

eBook: A Publisher’s Guide to GDPR Compliance

Read more

Catching Up With Your Customers: Omnichannel Insights from eCommerce Leaders

Read more

Excited for the Journey Ahead – Announcing Our $15 Million Series B Round

Read more

eCommerce Growth Hacks: 4 Simple Social Proof Tactics to Boost Your Revenue

Read more

The Hidden Costs of Your Third Party Services

Read more

How to Stop Cryptojacking From Hurting Your Online Customer Experience

Read more

The Impact of Third Party Code Changes on Your Website

Read more

Interested in Namogoo?

Schedule a call with one of our marketing consultants
to learn more