Ad Injections

Did Singles Day Arrive as the New Big Q4 eCommerce Event?

November 12, 2020

Singles’ Day has been showing promise outside of China over the past couple of years, but how did it impact eCommerce sales this year? Here’s what our data fresh from yesterday’s 11/11 shopping event reveals.

Ending 2020 On a High Note

November 2, 2020

As online retailers work hard to make the most of a crucial holiday shopping season, their efforts are being undermined by ad injections. We’re going to help brands end 2020 on a high note.

Amazon Just Kicked Off the 2020 Peak Sales Season

October 21, 2020

Did Amazon’s mega Prime Day get the jump on Black Friday and Cyber Monday? Has the competition for eCommerce holiday shoppers already started? We analyzed millions of sessions to find out.

How Traffic Hijackers Feed off of Your Best eCommerce Visitors

October 19, 2020

If you work in eCommerce, then monetizing your traffic is at the heart of your business. But traffic hijackers have built a multi-billion-dollar industry at your expense by displaying competitor ads on your own website.

Who’s Stealing Your First-Time Online Shoppers?

October 11, 2020

First-time shoppers present a major opportunity for eCommerce Retailers – but they’re not the only ones looking to capitalize. Here’s why traffic hijackers target these valuable customers with ad injections and how you can stop them from undermining your short- and long-term KPIs.

Can Global Ecommerce Cash in on the Singles Day Goldmine?

September 24, 2020

China’s Singles Day is gaining popularity with online shoppers around the world. Here’s how retailers can capitalize by keeping their single customers focused on their promotions and not their competitors’.

69% of your customers abandon your cart. What can you do?

September 14, 2020

Shopping cart abandonment accounts for a huge loss of potential sales, but understanding its causes and solutions helps online retailers gain back revenue at the business end of the sales funnel.

Exclusive Data: Here’s How This Labor Day Impacted eCommerce

September 9, 2020

With Labor Day behind us, now is the time to look at the weekend’s eCommerce data while preparing for upcoming holiday sales. Here’s a look at our key findings.

Black Friday 2020: Exclusive Insights That Will Help You Increase Conversion Rate by Up to 5%

August 26, 2020

All signs pointing to historic increases in traffic and sales this coming Cyber Week, competition will be at an all-time high. To help eCommerce retailers prepare, we’ve crunched our consumer data to equip you with the insights needed to maximize revenue and retention this holiday season.

Is this the Most Important Secret for Increasing Lifetime Value?

August 17, 2020

The boom in first-time online shoppers during COVID-19 has many online brands shifting focus from customer acquisition to lifetime value. Here’s why – and an important factor towards maximizing customer loyalty and retention.

Brands Are Increasing Monthly Online Revenue by $506K with Namogoo’s Cost-free Offer

July 9, 2020

Since March, we have offered cost-free Customer Hijacking Prevention to help online retailers cope with the COVID-19 fallout. Here’s the impact on their revenue so far.

Online Purchase Intent Is on the Rise – How Can Consumer Electronics Maximize It?

July 6, 2020

Business is booming for online electronics stores during the coronavirus pandemic. How can these companies make the most of each shopper?

The Hidden Pitfall in Your eCommerce Optimization Tactics

July 1, 2020

For retailers, website optimization is about delivering the best possible experience to get a shopper to make a purchase. Injected ads do the exact opposite.

Online health and beauty stores are thriving – but losing revenue

June 25, 2020

In the wake of the COVID-19 outbreak, personal care retailers are seeing major increases in online visits – and in the threat posed by Customer Journey Hijacking.

Why Don’t More People Realize How Common Ad Injection Is?

March 3, 2020

As eCommerce keeps growing, so does the threat injected ads pose to online sales. But many retailers and consumers have yet to realize the scale of the problem.

5 Reasons Not to Love Injected Ads This Valentine’s Day

February 13, 2020

What’s not to love about Customer Journey Hijacking? Plenty. Here are five of the top reasons we reject injected ads, both on Valentine’s Day and all year long.

3 Sneaky Ways Bad Actors Try to Disguise Ad Injectors

December 19, 2019

Customer Journey Hijacking is a major problem for eCommerce websites across the board. But some ad injectors go further than others to avoid getting caught.

Caught Red-Handed: How a Known Ad Injector Keeps Popping Up

December 10, 2019

Although this malicious browser extension has been banished from the Chrome Web Store, it continues to plague infected shoppers. Here’s how it works.

Black Friday Vs. Cyber Monday: What Does the Data Mean for eCommerce?

December 5, 2019

How did Black Friday and Cyber Monday eCommerce KPIs stack up in 2019? Our client-side data reveals top insights and the hidden findings you can only find here.

5 Reasons Injected Ads Should Keep Chief Digital Officers Up at Night

November 25, 2019

By disrupting the customer journey, injected ads make it more difficult for retailers to achieve their eCommerce goals – posing a special challenge to their CDOs.

2 Years on, ASICS is Still Running Forward with Namogoo [Success Story]

November 6, 2019

By offering online shoppers an experience free of injected ads, ASICS prevents these consumers from being stolen away to competing websites.

How Samsonite Sent Ad Injections Packing [Success Story]

September 18, 2019

Not only does Samsonite prevent Customer Journey Hijacking, but it also gleans customer insights from our solution and leverages them to boost its marketing KPIs.

How Ad Injections Contribute to Customer Churn for Subscription Box Companies

August 14, 2019

All companies want to minimize customer churn, but subscription box services are uniquely dependent on customer retention. That’s why they should worry about ad injections.

Why You’re Likely Paying Affiliate Marketers for Disrupting Your Customers

August 1, 2019

If you have an online store, unscrupulous affiliate marketers are trying to disrupt it through injected ads. Here’s why you’re likely paying them.

How Injected Ads Target Shoppers When They’re Ready to Buy

July 17, 2019

We’ve long known about injected ads stealing shoppers away from eCommerce websites, but Namogoo’s latest data show these ads are most common near the end of the customer journey.

3 Ways Ad Injections Destroy Customer Relationships

July 10, 2019

Every time a consumer leaves an online store due to Customer Journey Hijacking, there’s a real risk that that shopper is gone for good. Here are 3 key reasons why.

Shopping Cart Abandonment: 5 Reasons Shoppers Are Leaving Your Store

July 3, 2019

Shopping cart abandonment was not a problem before the rise of eCommerce. So why is it so common among today’s online shoppers, and what can you do about it?

You’re at Risk of Losing Your Best Customers to Customer Journey Hijacking

June 26, 2019

Today’s online retailers are increasingly aware that injected ads steal their customers away. But did you know that the best customers are subjected to these ads most often?

Customer Journey Hijacking: Why HTTPS Isn’t Enough

March 11, 2019

With stronger site security standards like HTTPS, why do invasive ads continue to show up on eCommerce sites? Hint: Location, location, location. Here’s why HTTPS can’t stop Customer Journey Hijacking from disrupting your customers.

Why Fake AdBlockers Are Another Warning Sign For Online Businesses

June 14, 2018

Fake Adblock extensions netted over 20 million installs in the Chrome web store. But what appears to be a problem for consumers is actually a rather costly one for eCommerce businesses.

The Pain of Losing a Customer Cuts Deeper Than You May Think

November 15, 2017

Metrics such as RPV and AOV are key to assessing success for online retailers. But invasive disruptions to the customer experience damage customer loyalty more than meets the eye and cut into their long-term bottom line.

How to Tell if a Browser Extension May Be Up to No Good

October 26, 2017

How can you tell if a browser extension is more trouble than it’s worth? Follow these 3 practical tips to protect yourself from downloading a malicious extension.

That Can’t Be Right: Why Do Hijacked Visitors Outperform Unaffected Visitors in Most KPIs?

August 10, 2017

Websites are at risk of having the most valuable customers lured away by offers of similar products.

Why Your Current Security Leaves Your Customers Open to Ad Injections

July 27, 2017

Even the most tech savvy customers are vulnerable to malicious adware, as it is frequently delivered during their everyday activities.